6 Features Of Shopify Plus To Get Excited About
Shopify is highly renowned for its Facebook integration and pioneering commitment to AI, but is it really the best option for your rapidly growing ecommerce business? Well, it depends....
Entrepreneurs can easily build an online store with Shopify’s Lite and Basic plans, but as your sales increase in volume and your customer base grows, you might find yourself needing an enterprise-level plan such as Shopify Plus.
With big names like Gymshark and 2 Chainz using Shopify Plus to expand their business and boost their brands to stratospheric heights, it’s a plan that both supports and fosters business growth.
But what’s all the fuss about, and why should your business consider the move to Shopify Plus? Read on to find out...
Pioneering augmented reality
One of the most exciting features of Shopify Plus is their augmented and virtual reality technology. While this is still in its beta testing phase, Shopify are looking to roll it out to all Shopify Plus Partners this year.
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This includes the development and implementation of augmented reality mobile apps. You might have seen these before: notably IKEA’s Place app for testing out home decor from the comfort of your own home, and Sephora’s Makeup, Hair and Beauty app for makeup trials without ever leaving your chair.
Shopify are actively encouraging their merchants to get involved with the initiative to explore the AR field, so if you think your store could benefit from this pioneering technology, let them know.
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Empowering businesses with offline retail
Shopify isn’t just about ecommerce. They know the value of brick-and-mortar sales, and Shopify Plus customers can bridge the gap between online and offline retail with their dedicated POS system.
Pop-up shops and ecommerce go hand-in-hand, and Shopify makes it easy to incorporate omnichannel into your brand strategy. The Shopify POS device is intuitive and user-friendly, and any sales made through it automatically sync up with your central Shopify dashboard.
That means your inventory, product range, and customer data remain up to date to help monitor your business’s growth. For a growing enterprise brand, a solid omnichannel strategy is a must-have and it’s great to have a platform that makes it so easy.
Professional, responsive themes
One of Shopify’s main draws has been their commitment to providing attractive, professional, and responsive themes to its merchants.
Shopify offers a truly democratized theme marketplace, with functional and attractive themes available for business owners of any size
There’s a huge range of slick, high quality designs are available to customers, and not just for those who are willing to shell out for them.
Shopify’s free options can be just as attractive and polished as paid versions, without their UX suffering for it either. Each one is user-friendly and responsive across all devices, delighting your customers at each step of their shopping experience.
There’s a huge range of slick, high quality designs are available to customers, and not just for those who are willing to shell out for them.
Shopify’s free options can be just as attractive and polished as paid versions, without their UX suffering for it either. Each one is user-friendly and responsive across all devices, delighting your customers at each step of their shopping experience.
Buy Now and get important discounts
Buy Now and get important discounts
Buy Now and get important discounts
Ecommerce automation with Shopify Flow
Another feature worth getting excited about is Shopify Flow, an ecommerce automation tool that is only available to Shopify Plus merchants. You may well be thinking: I’ve already got my marketing automation down, why do I need Shopify Flow? But this handy feature doesn’t just automate your marketing — it automates everything.
Shopify Flow lets you create workflows for all the menial, repetitive tasks that eat into your time and stop you from focusing on growing your store. These include automatic reordering of low stock to prevent any missed sales, as well as ending promotions when your stock has been depleted. You can even arrange for high risk orders to be flagged instantly for fraud prevention, helping you avoid chargebacks and sticky conversations with banks and customers.
Campaign planning with Launchpad
Another exclusive for Shopify Plus users is their Launchpad tool. This useful feature lets merchants create campaigns, flash sales, and product launches at the touch of a button.
International ecommerce capabilities
Ecommerce already has the potential to reach customers from all over the globe, with most online store builders, so the promise of international ecommerce might not impress you. But Shopify Plus is designed to help your business grow. As you expand your reach across borders into new countries, Shopify Plus offers all the tools and features you need to expand with ease.
Shopify Plus provides tailored language, location, and currency selectors within their themes, so you can do business with virtually any major foreign market in the world. Included in this plan is over 100 options of payment methods, so your business can cater to the growing number of gateways that your customers are using.
Setting up an online store can often be daunting when it comes to the financial minutiae of dealing with overseas regulations. But Shopify Plus also includes Avalara’s Compliance Cloud, providing tax calculations for 70,000 legal restrictions. It makes it easy to automatically calculate tax for each invoice according to regional specifications, regardless of your background or expertise.
Shopify Plus gives merchants the freedom to grow their business significantly, joining the likes of 100% Pure and MVMT to become big players on the global ecommerce stage. Shopify cares about helping their merchants to grow, and their Shopify Plus plan has a range of exciting and useful features that will help you get there.
