Jumpseller Review 

A highly-rated contender for the SME ecommerce crown.

Value

Functionality

Features

Customisation

Support

  • Beginner-Friendly Design.
  • International Viability.
  • Surprising Depth.
  • Basic Support.
  • Minimal Themes.
  • Limited Design Options.

The main product of Portugal-based company Widetail, Jumpseller began life in 2010 as a startup venture called Vendder. One name change and 11 years later, it’s a proven hit in Latin America, with tens of thousands of ecommerce merchants relying on it to empower their stores. With local success achieved, the company is now pushing to compete much more widely — even taking the fight to Europe as a whole to see how it can fare.


First impressions are strong, with the site looking crisp, clear, and resolutely professional. The copy emphasises the versatility of the platform, stressing a formidable range of features and advancing it as the go-to platform for fast-growing businesses. That’s a bold claim, of course, and merits the general investigation that this review will document.


With Squarespace and Shopify dominating the market for SMEs throughout Europe and North America, and enterprise-level giants like Magento and Salesforce offering remarkable feature sets, does this new-to-the-international-scene contender have what it takes to rival or even topple them? Let’s start by covering the benefits, and go from there.


Benefits

The first thing you’ll notice when using Jumpseller is how straightforwardly everything is set out. This isn’t to say that every feature is maximally intuitive, though — instead, you’re presented with a clear onboarding guide to walk you through the setup process. It gives you logical steps with a completion percentage, suggests further actions, and points you to further text and video resources to help you make progress.


And while you can completely skip the onboarding section and head directly to the dashboard, it’s better to follow the process. Jumpseller uses a block-based design system and, like almost every ecommerce CMS, has a unique array of settings. You’ll have a much easier time getting to grips with the features if you take the provided advice.


This really encapsulates what makes Jumpseller appealing to small businesses. It isn’t the most powerful platform on the market, but it’s robust, has a formidable range of options, and packages everything very neatly for people lacking technical skills or access to developers.

Let’s break things down by looking at the top three pros and cons of Jumpseller:

Pros

  1. Beginner-Friendly Design
  • There’s a learning curve for every CMS, no matter how simple, so what really matters is how information is provided — and Jumpseller does a great job of pointing you towards what you need to know. What’s more, the block-based design system is crystal-clear and easy to work with.
  1. International Viability
  • As noted in the introduction, Jumpseller achieved success in Portugal and Latin America before being pushed in the rest of Europe, and that’s reflected in its design. Support for multiple languages is baked into the system, and it can all be handled without any complex development.
  1. Surprising Depth
  • It’s often the case that platforms geared towards beginners are very restrictive, but there’s more customization available through Jumpseller than you may initially think. There’s a native code editor, for instance, through which you can directly edit pages, assets, CSS, json, and many other things. This is far richer than what you can do through many more complex platforms.

Cons

  1. Basic Support
  • If you want some official assistance, you have just three options: reach out via social media, with Twitter being responsive during business hours, submit an inquiry via a form on the website, or email at support@jumpseller.com. Notably, there’s no live chat system or telephone line. So while support comments are generally positive, it’s true that other platforms provide more options.
  1. Minimal Themes
  • The list of provided themes is solid: including the default Simple theme, you’ll find 21 in the Themes gallery, and there’s a good amount of variety. This holds up well in comparison to big platforms. With that said, it’s tricky to find third-party Jumpseller themes. The addition of a design service called Jumpdesign that can port over themes designed for other platforms is convenient, but a more active design community would be a huge positive.
  1. Limited Design Options
  • The panel-based approach to page design works well, but it places certain limitations on what you can easily achieve. Anyone who wants to get more nuanced can delve into the code, of course, but other platforms make more complex options accessible through their native designers.

Pricing

Depending on your location, you may have access to four or five Jumpseller tiers. This is because the Basic plan isn’t listed on the US version of the site, requiring the prospective user to start by considering the Plus plan. Regardless, the information in the table below (barring the exact pricing which varies by regional currency) is accurate across the board.


Plan

Basic

Plus

Pro

Premium

Business

Monthly plan price

£8 per month

£16 per month

£32 per month

£64 per month

Variable

Annual plan price

£7 per month

£14 per month

£29 per month

£58 per month

Variable

Biennial plan price

£6 per month

£13 per month

£26 per month

£51 per month

Variable

No transaction fees

Yes

Yes

Yes

Yes

Yes

Unlimited bandwidth & storage

Yes

Yes

Yes

Yes

Yes

Unlimited products

Yes

Yes

Yes

Yes

Yes

SSL in store frontend

Yes

Yes

Yes

Yes

Yes

Sales channels

Yes

Yes

Yes

Yes

Yes

Free domain

No

Yes

Yes

Yes

Yes

Theme customization

No

Yes

Yes

Yes

Yes

Digital products

No

Yes

Yes

Yes

Yes

Promotions / discount codes

No

No

Yes

Yes

Yes

Customer login

No

No

Yes

Yes

Yes

Abandoned cart recovery

No

No

Yes

Yes

Yes

Product filtering

No

No

No

Yes

Yes

Different domains per language

No

No

No

Yes

Yes

Your domain on store emails

No

No

No

Yes

Yes

Custom Administrator accounts

No

No

No

Yes

Yes

Designated executive

No

No

No

No

Yes

Personalized and priority support

No

No

No

No

Yes

No fee costs to generate shipping labels

No

No

No

No

Yes

Improved infrastructure and monitoring for high demand events

No

No

No

No

Yes

Unlimited API requests

No

No

No

No

Yes


The presence of biennial pricing at roughly a 20% discount is a great addition to the typical ecommerce CMS plan lineup. If you’re confident that you want to use Jumpseller for two years at least, you can double your yearly discount. There’s no free plan, though you can take the typical route of seeing how you fare with a free trial before you make a commitment.


Pay particular attention to the lack of product, bandwidth or storage restrictions on even the Basic tier. This goes far beyond what you get from most platforms geared towards beginners, with tight limitations being the norm. The lack of customer accounts in the first two tiers is a concern, though, as is product filtering being a Premium-only feature.


The nearest point of comparison might be the Basic Shopify plan, which comes in between the Plus and Pro Jumpseller tiers for cost and offers a comparable array of features. Shopify lacks baked-in support for digital products, but makes up for that through its formidable App Store.


It’s ultimately hard to choose based solely on tiered features, making it strongly advisable to test out various platforms and gauge how much you like their designs. Keep in mind, though, that Jumpseller never charges transaction fees, while Shopify does unless you decide to use its native Shopify Payments system.


The Business plan is available to stores that reach or exceed a certain amount of revenue each month, with that figure currently standing at €40,000 (note that the website first erroneously lists €40,000,000 as the target figure). A business using that plan can get direct support from an executive who will seek to support its growth, and priority support in general.



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Overall Rating

Price

From $9

Free to Install

Free to Install

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Themes

100+

1000+

1000+

120

15

500+

SEO Tools

Ease Of Use

Functionality

Customization

Security

Support

Our Review

Jumpseller Features 

Jumpseller offers an interesting mix of features that caters to those who don’t know where to start but possess the determination to learn everything they can. Other platforms with similarly beginner-friendly approaches avoid letting users have too much power, pushing them towards broad ranges of apps and generally implying that they should stay away from custom code — while Jumpseller presents its immensely-powerful Code Editor without much fanfare or warning.


This needs to be considered a negative in the sense that a user could stumble upon it, delete some lines of code without knowing what’s going on, then encounter problems and have no idea why. It would be nice to see some kind of note that the section is for advanced users only, and perhaps require the user to accept the risks before being allowed to make alterations.


At the same time, though, it’s a spectacularly-exciting prospect for the ecommerce beginner who loves to play around with the smallest elements and pick things up as they go. I’d thus describe Jumpseller as an exciting project CMS for any entrepreneur who’s also a budding coder. They can whip up a great store, then slowly develop it as they come to understand the initially-dizzying array of templates and markup chunks.


But how do the features hold up for those who aren’t eager to delve into code? Fairly well, in truth. As previously noted, the Basic Shopify tier is a good point of comparison for the Plus and Pro tiers, with the middling Shopify plan being similar to Jumpseller Premium. Basic Jumpseller far outstrips the often-unmentioned Shopify Lite plan because the latter doesn’t provide a website at all, merely the ability to add ecommerce options to an existing site.


The strong support for multi-language sites is a big selling point for Jumpseller. If you’re eager to take your ecommerce operation worldwide and sell in local tongues, you can take advantage of support for both manual and automatic translation, with the admin text having translations in place for many languages (and options for submitting suggestions to fix errors or fill in gaps).


If you’re looking to get into ecommerce and combine the convenience of a hosted solution (complete with automatic backups, no less) with the configurability of a self-hosted platform like WooCommerce, Jumpseller — particularly with its hyper-affordable Basic tier outside the US — is a fantastic option that will surely teach you a huge amount.

Dashboard

Available at /admin from your domain, the Jumpseller admin dashboard is fully responsive and reasonably easy to use. The nesting of options in the left-aligned column (shifting to a pull-in menu on mobile) isn’t as graceful as that of other industry leaders, but that isn’t going to matter once you’re familiar with the system, and it’s far from bad. There are simply some oddities of which you need to be aware if you’re going to use it effectively.



Of great use to first-time users is the initial Onboarding section, which sets out a range of intuitive steps to help merchants get selling. It even tracks progress via a completion percentage so the user can know exactly how much they have left to do. Most platforms have some instructions, but they’re rarely this clear in their presentation.



The Dashboard section shows nothing but metrics: visitor numbers, order values, and even selected payment methods. If you’re just checking in on your store and only have a minute or two to see how things are going, it should be perfectly adequate — though it would be nice to see customization options for rearranging or replacing the tables.


Most sections here are straightforward (Products and Orders do exactly what you’d expect), but one stumbling block (though one that isn’t uncommon) is the positioning and nature of the options for editing page content. To read more about this, you can head to the Content Management section later in the review. For now, it’s sufficient to say that it’s far from ideal.


Overall, then, the Jumpseller dashboard is on par with others in its price bracket. A dedicated SEO section would be nice, but you won’t have too many issues once you’ve been through the Onboarding and played around with the options for a while.

Themes

As previously noted, Jumpseller comes with 21 free responsive themes, and they’re fairly nice. You can preview them before installing them, and there’s comprehensive documentation for each to ensure that you know what your options are (the Theme Options section is determined by the selected theme, so you may have additional settings for things like fonts or colors).


The support for custom themes is a bonus, and the Jumpdesign service makes it viable to have a theme ported over from another platform, but your low-cost options are limited by the lack of a widespread theming community. The addition of curated third-party themes to the Jumpseller gallery would be a fine addition, but for now you’re realistically going to be choosing one of the default themes and going from there.


Note that the Themes Gallery has recently been updated to include paid themes, though what you can find will depend on when you read this review and what your location is. With the platform going through regular updates, there’s an excellent chance that the range will be hugely improved six months from now.

Content Management

Adding content for products is entirely fine. The array of fields is more than sufficient, and it’s easy to add custom fields to accommodate any details you want to include.


Mostly, though, we need to look at the management of fundamental website copy, and it’s something of an issue. By default, you have the homepage, and you have blog and post page templates. To edit the homepage layout and content, you need to go to Themes > Theme Options. To edit any other page, you need to go to Pages > All Pages and select the page, but you don’t then get to edit sections — just fill out the title and a box of text.


If you select the Blog or Post theme, you’re limited by their layouts and need to make tweaks in the Code Editor. If you select no theme at all, you get no style elements whatsoever. The lack of codeless style editing here is a major source of frustration. Enjoying the neat panel-based approach to the homepage before struggling with shaping a blog design is an odd contrast.


If the homepage-design interface could be rolled out to other templates, content management in Jumpseller would be so much nicer, and it would be better positioned to compete with leading platforms that heavily emphasize blog content.

Plugins and Extensions

Clicking on the Apps link in the Jumpseller dashboard will take you to the range of available Jumpseller integrations. There are currently 80 items, and they’re split into categories such as Customer Support and Dropshipping. So how do they fare?

 

Well, it depends on what services you prefer. There are MailChimp and E-goi apps for email marketing, but if you prefer something like Constant Contact or Campaign Monitor then you’ll need to use the Zapier integration.


The immense breadth of Zapier compatibility means you can make good use of just about any service you want to try, though it would obviously be preferable to have many more native apps. If you’re willing to pay for a developer, the main website features extensive documentation of the Jumpseller API, so that’s a reasonable option.


In general, the relative scarcity of apps for Jumpseller means that you’re best served sticking to native features or seeking custom solutions to suit your unique needs. If you’re looking for something with myriad drop-in plugin options, WooCommerce and Shopify are solid.

Checkout

While it’s worth remembering that you can completely overhaul the checkout process in the Code Editor if you’re so inclined, rejigging every step along the way in whatever manner you deem necessary, let’s focus on what you can do without getting to the code level.


From the Settings section of the dashboard, you can access two relevant options: Checkout and Payments. Checkout tasks you with deciding such things as whether you'll show shipping estimates and how long customers should be given to complete their payments. You can set the required fields, and add custom fields if you'd like. You can choose to try the still-in-beta Version 2 checkout with local pickup functionality and greater customization, but you may run into bugs.


As for the Payments section, you can decide how you want people to be able to pay. The services supported will depend on the country: in the UK, for instance, you can support PayPal, 2Checkout, HiPay, Skrill, and Stripe. You can also add a generic external payment gateway (if you have the details) or the option for manual payment through something like a bank transfer.


The default arrangement is absolutely fine, so having rich customization options on top of that makes the Jumpseller checkout highly formidable.

Shipping

As with Payments, the Shipping section will present you with options that depend on the country. In the UK, you can offer free shipping, table rates for different countries or areas, a flat rate as a fixed percentage or fee, UPS shipping rates through a unique key, or some other external shipping service if you have the details. You can also select which countries you'll ship to (or just leave the default setting of shipping to all countries).


You can also set up taxation options for different countries and regions, and even opt to automatically apply standard tax rates for EU countries (though setting tax rates for EU locations will override that). Overall, this is a robust range of shipping options, though it would be nice to see one-click integrations with popular shipping services.

Inventory Management

There’s only one main toggle for products in Jumpseller, with that being the toggle to identify a digital or virtual product (thus removing shipping from the equation). Beyond that, everything is very simple when you want to add a product: you add a name and description, set the category, define the price and SKU, set the shipping details, and add variations and/or custom fields.


There doesn’t appear to be any neat way to define a product bundle or group, which is a shame. The lack of a product limit is certainly good, as is the admittedly-standard option for importing products from CSVs, but it’s ultimately quite a basic product management system.


Dropshipping is an option through a couple of relevant apps or the Zapier integration, and that could be a reasonable choice for a Basic-tier Jumpseller store. In short, then, the inventory management system for Jumpseller isn’t bad, but it isn’t great either. It’s simply adequate.

Customer Management

You can manually add or edit customer profiles through the Customers option in the admin menu, and even sort them by category. If necessary, you can temporarily disable a customer’s account, or even delete it altogether. That’s essentially it, though. There are no immediate integrations with email services or analytics tools. It’s a very simple system. If you want to do anything more, you’ll need to manage it through your preferred external service.

Marketing

If you’re looking for marketing options through the Jumpseller admin area, you’ll only find Promotions. You can indeed set varying discounts and offers such as buy-one-get-one-free. If you want to do anything more, you’ll need to venture into customizations: even an array of recommended apps is unlikely to prove sufficient.

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Sales / CRO

Abandoned cart recovery is included in the Pro and Premium plans, and the same is true of the aforementioned discounts and promo codes. There’s also a ‘Buy X, Get Y’ option whereby purchasing one item applies a discount to another. This is the only instance of this kind of interplay, however, as there’s no product bundling or grouping.

SEO

It states on the site that all templates are SEO-optimized, and that’s no doubt true, but it’s still unfortunate that there’s no dedicated SEO section. There are some relevant options, of course — you can define a product’s page title, meta description, and URL — though there’s nothing about structured data or even canonical tags.


Native integration with Google Analytics is welcome but unsurprising, and options specific to SEO are thin on the ground. It’s accordingly hard to rate the platform highly for this vital area. Having a great foundation is certainly mission-critical, but top-notch SEO requires a lot of painstaking effort, and it would be nice to see more support for that.


PPC

Through the Sales Channels area of the admin section, you can set up Google Shopping or Facebook Commerce. You can also use the Brainity app to automate Facebook and Instagram ads, or turn to the reliable Zapier. Options are limited, though.


Social Media

Apps courtesy of Elfsight and POWr allow you to add social media icons and feeds to your Jumpseller store, but that’s it. Hugely frustratingly, there’s no baked-in support for product reviews, meaning you’ll need to get a third-party service going to have some vital social proof. 


The App gallery does offer Trustpilot Reviews, Facebook Reviews, and the FOMO service, so you at least don’t need to dig into code to add social proof. Even so, this is a glaring omission that makes it really tough to recommend Jumpseller for merchants who want to make great use of social media for promotion and selling.


Email Marketing

If you’re happy to use MailChimp or E-goi for email marketing, Jumpseller has everything you need. If you’d rather use something else, you’ll need to use Zapier or do some custom coding. Platforms like Shopify are far better positioned to work with advanced email marketing tools.


Hosting

By all accounts, Jumpseller hosting is fairly impressive. Usefully, the company provides a status page that allows you to see what’s going on with its systems and how frequently (or infrequently, as is more telling) they suffer downtime. At this point, it’s getting somewhat difficult to find a mainstream ecommerce system with outright bad performance, and this is no exception. If you’re running a store of modest or medium size, you should have no issues here.


Furthermore, the pricing is strong. The Shopify Lite tier is cheaper than Basic Jumpseller, but it only allows you to add ecommerce options to an existing site. The Basic Jumpseller plan doesn’t give you a free domain, but it does give you the hosting you need, and with no bandwidth restrictions. With free SSL thrown into the mix, you could do far worse.


Analytics


Built-in analytics are limited to the store metrics available through the dashboard: they’re useful for at-a-glance checks, but don’t support any customization. There’s native support for Google Analytics, of course — you can add your tracking ID in General Settings, or create one if you don’t already have one.


If you want more sophisticated analytics directly through the dashboard, you’re out of luck unless you get into custom coding. There are no suitable apps in the gallery, and using Zapier to access another analytics service would require you to use that third-party dashboard.

Ecommerce Comparison Features

Shopify Logo
Woocommerce logo
Magento logo
BigCommerce logo
Wix logo

Buy Now

Overall Rating

Price

From $9

Free to Install

Free to Install

From $29.95

From $2.99

From $5.00

Themes

100+

1000+

1000+

120

15

500+

SEO Tools

Ease Of Use

Functionality

Customization

Security

Support

Our Review

Development

For reasons we’ve already covered in some detail, Jumpseller makes for a fascinating development proposition due to its exceptional Code Editor. Allowing the tweaking of HTML, CSS, JSON, and the Liquid template language created by Shopify, it makes life so much easier for theme developers and hobbyists alike.


If you’re looking to painstakingly develop a store that’s uniquely yours, but you don’t want to pay to have an entire custom CMS developed, this may be the ecommerce route for you.


Support 

There are some major pros to Jumpseller support, but also some cons. Let’s look at the former first. While the communication channels aren’t extensive (you can send an email, log a ticket, or reach out via social media), the team is communicative and helpful. There are no canned responses to be found, so you’re always dealing with real people who can actually aid you.


The Support section of the website also has a lot to offer, taking you through everything from setting up your domain to running a blog, and it pairs well with the great onboarding experience. On the topic of onboarding, the team offers webinars to help new customers get up to speed, and will happily field their questions to ensure that they’re satisfied.


The lack of across-the-board phone support and live chat options is frustrating, though, and could cause major issues for users who prefer more real-time interaction. Live chat is apparently available to users based in Columbia, at least, so the system is already in place and will presumably be rolled out in more locations down the line. I can’t usefully comment at the moment, but look out for incoming updates to the support system.


Additionally, it’s a shame that the website lacks an internal search function, because it would be great if you could look up a particular topic and get all the relevant information lined up. Can you carry out such a search through Google? Sure, if you know how to use Google terms — but you shouldn’t have to. Everything on the site should be tagged and easy to filter. All the data is there, so it would present a huge quality-of-life improvement.


As for community support, there doesn’t appear to be much around. This can partially be attributed to the growth path of the platform, but it’s still worth noting. If you’re determined to choose a solution that will allow you to discuss everything with other sellers, you’re better off choosing something with many users (like WooCommerce or Wix).


Sign up to Jumpseller

Now that we’ve been through the many elements that make up Jumpseller, we can get to the heart of the review: does it live up to the framing as a contender for the SME crown? Well, it’s honestly hard to say.


On one hand, it has huge potential and a fantastic upside. The core is rock-solid, the themes look good, the interface is decent, the support is reliable, the pricing is fair, and the customization options are spectacular compared to the alternatives. It offers more freedom than most, and in a package that’s much more accessible than something like WooCommerce.


On the other hand, it’s sorely lacking when it comes to some key features like SEO and code-free extension. Zapier can paper over a lot of cracks, but it can’t make up for the lack of strong native integrations, and the Jumpseller range of apps can’t keep up with the field.


So should you make Jumpseller your platform of choice? It depends on what you want. If you’re looking to keep costs down and get a great platform on which to test your budding development skills, this should absolutely be your first port of call. And if multi-language support is a must-have, Jumpseller has the track record and approach to suit your needs.


If you want a hyper-polished experience without ever dipping into code, though, then you should look into the mainstream leaders. They’ve been catering to people in that position for years, and they know how to deliver only what they need (with absolutely nothing else).


Of course, you’ve nothing to lose by spinning up a trial Jumpseller store, so why not give it a shot? You may discover that it’s exactly what you’ve been looking for.