Category Archives for "Content"

Every ecommerce business with a website worth its salt will understand how important SEO is to increasing your audience.  Search Engine Optimisation will help your webpage move to, and stay at, the top of SERPs (Search Engine Results Pages).  For example, if you’re a gift shop based in Hereford looking to expand your customers with […]

Writing a blog for your business can be difficult at the best of times — particularly if you’re not a natural writer.  What to write about to keep your site fresh and interesting is something that keeps entrepreneurs on their toes when it comes to content marketing. By using seasonal themes as inspiration for your […]

Content marketing and ecommerce go hand-in-hand. Traditional sales strategies such as paid ads only go so far when it comes to convincing your customers to part with their hard-earned cash. Ad-savvy consumers are numb to the hard sell. But content marketing overcomes this obstacle. It flies under the radar, a subtle product ad disguised as […]

Be they online or offline, there are few marketing tools more rich with potential than email marketing. After all, each email begins as an empty canvas upon which you may paint a masterpiece: no character limits, no fixed set of viable image aspect ratios, and no restrictions on where, when and how you might deploy […]

So you’ve opened your first ecommerce store — great! But while your products come first, your blog should come second. An ecommerce blog isn’t just good for your SEO. It’s also your chance to connect with your customers, delivering value and nurturing your relationship with them. But creating excellent blogs on a regular basis can […]