10 Social Media Marketing Strategies For Shopify

By Guest Author | Ecommerce

Aug 18

Do you have a Shopify store? If so, then you are no stranger to the hustle and bustle of social media marketing. In today’s world, businesses must be active on social media to remain competitive. Here are ten strategies that can help. 

Find out who your audience is  

You can find out who your social media followers are by simply viewing your analytics report. However, you can also do a Twitter search for keywords related to your niche (e.g., gardening) and see who follows these accounts, which might give some good insights into what sort of people follow. 

You can also try cross-referencing different social media platforms together; for example, see if any Facebook groups related to gardening overlap with members from Twitter or Pinterest boards about gardening interests.

This information will be more illustrative than just checking in constantly on each platform individually because it gives you some broader indication of what kinds of people might fit into this category!

Create a schedule

You want to find the ideal time for your posts. The best practice is to try posting at different times of day like Drum Set Lab has done and measure engagement rates. One could set up notifications to remind themselves when various hours have passed during the day to do this properly. 

It would help if you used various metrics when evaluating, such as likes, shares, comments and click-throughs on links shared. You should also make sure that your schedule will work with your other responsibilities. For instance, if you’re expecting deliveries or customers between certain hours. It won’t be a good idea for those products or services (to which you can directly link) to have new content available at those times either. 

Use hashtags

You can use hashtags to get your messages seen by people who are already interested in your topic. It’s a searchable list of keywords, and one or more hashtags are almost always included in a tweet. 

For example, if you want to send out a message about jobs for accountants then you might tweet, “Accountant jobs now being advertised #jobs #hiring #careeradvice”. The hashtag provides an easy link the reader can use to find similar tweets in the future and highlights it among others.

It’s vital that you share messages using relevant keywords and experiment with different combinations of words. 


Monitor your followers’ activity so that when a follower chooses to respond to one of your posts then you’re able to interact appropriately. One best practice for interacting with followers is responding right away or commenting within hours. This helps avoid mistakes and miscommunications.

Do not ignore questions or ignore their feedback. If they reach out on social media then it’s because they want someone to talk to and make decisions for them.

Be human 

You should never forget that you’re establishing a human connection with your followers and not just trying to promote something. People want acknowledgment of their comments, outrage over specific current events, self-reflection from the company on how they’re affecting the world through their work — just like they would want in person.

Post consistently

It is essential to post regularly. Some people can do something at the start of every day, while others need a schedule. Do what works for you, but most importantly, make sure that you do it more than once to look like a legitimate account and are not spammed with fake followers. 

Engage with influencers 

Engaging with influencers is an effective means of generating additional following. Through engaging with influencers, they are likely to share a reciprocal post which will, in turn, create more followers for the initiator of the exchange. This increases the likelihood of a post such as this one from Hunting Bow Lab getting more engagement. 

Consider this engagement mutually beneficial as it makes a symbiotic relationship whereby each party benefits and generates more views through their content.

Post images 

It cannot be easy to read emails and share posts on social media with our busy lives. For this reason, photos are the best option if you want to get your followers’ attention. They also serve as a visual commentary for any text-based post we may make.

The use of images in a social media post not only takes away time from reading, but they have neurological effects too. Studies have shown that the brain can process an image 60% more efficiently than it does text.

Share user-generated content 

Sharing user-generated content (UGC) on social media increases customer loyalty, improves accessibility to your company and generates dialogue about your products — OSI Affiliate Software is an example of how you can use UGC effectively by using both customer quotations and a rating system, providing a double validation from your users. 

As the saying goes, “build it and they will come,” which is precisely what user-generated content does; build value around a product or service. Pictures speak more than words, so it’s worth investing in establishing a solid foundation of content for that reason alone. Social marketing specialists claim that by implementing UGC, brands can produce five times as many shares as they would have otherwise represented through earned media channels such as paid advertising or PR — at far less cost!

Use analytics

Measuring user activity is an integral part of social media marketing. If you measure everything, you can get more targeted and effective advertising campaigns. 

Perhaps the most common statistic used in social media marketing is your “engagement.” Engagement is measured based on how often people interact with your pages or posts, based on several factors such as post views and likes. 

Social media marketing is a great way to get the word out about your business, but it can be challenging to know where or how to start. At eCommerce Marketing Podcast, we’ve put together some more social media marketing strategies for Shopify that will help you reach more of your target demographic and gain new customers with minimal effort on your part. 

It can be challenging to find the right social media marketing strategy for your Shopify store. We’ve outlined some of our favorite actions that have been proven to work in previous campaigns and could help you improve yours too! You can look at the tips above and comment if you want more information on specific strategies that might apply specifically to your business. These are time-proven systems that can help you reach your audiences on social media.