Category: Branding

How To Make Custom Packaging A Core Part Of Your Brand’s Image
The world of custom packaging is vast. Really vast.

But it’s imperative that online retailers understand this: ecommerce packaging is more than just a protective box.

And that’s true for two reasons.

One: packaging is a potent ecommerce marketing tool, as it’s the only channel that reaches 100% of your customers.

Two: the typical ‘box’ is just the tip of the iceberg.

In this article, we’re going to take a close look at the ‘why’ of those two previous points, and show you how you can make custom packaging work for your brand.

The unboxing experience

You’ve more than likely heard that phrase several times before reading it here, but what the unboxing experience actually is — and why it’s important — isn’t always straightforward.

Remember the anticipation you had around Christmas or a birthday as a kid? The excitement of knowing you’re getting something — you have no idea what, but you were so darn excited.

That excitement is an emotional response, and what happens to you in this phase of irrational childhood holiday excitement leaves an impression on you.

That same thing happens now as an adult — when that Amazon delivery arrives, there’s that ‘ohh’ bit of excitement, even though you know what you’re getting.

Why it’s important

The unboxing experience adds value not just to your product, but to your brand. It’s the stage that thrusts your product into the life of your customer and says ‘here I am, the thing that you brought, and buying me rather than a competitor was the right decision’.

When selling online, you’re limited by the number of touchpoints your brand has. More specifically, you can’t physically interact with customers before purchasing the way that retail brands can.

So by paying special attention to that first physical touchpoint (the packaging) helps you leave a lasting first impression and stay in the mind of your customers for longer.

Credit: packhelp.com

Custom packaging is also one of the most recognisable brand elements and is important when building customer loyalty. Haagen-Dazs is one of the best examples.

Credit: CandyBar

A 2016 survey found that speedy fulfilment and quality packaging brings almost 40% of customers back to make subsequent purchases. It also helps a brand feel more upmarket and premium.

But premium packaging doesn’t have to have a premium price tag. Effective packaging design adds value, yes, but effective packaging design is also packaging design that works in harmony with your branding.

Below is a fine example of that. Blue Moon Spiritual takes the graphic design of their website and their business branding and echo it on their packaging — both inside and outside.

Credit: packhelp.com

The result is an added sense of value for the customer and a consistent brand experience, from online purchase to that first physical touchpoint.

Many brand owners are apprehensive at the environmental costs of custom packaging — and their concern isn’t without warrant.

Sustainability and packaging

In 2018, packaging waste generated was estimated at 174 kg per inhabitant in the EU. This is an alarming number of purely packaging waste.

Much of this waste can’t be recycled or costs a lot of energy to recycle. PLA (single-use plastics) in the form of water bottles and the like, being the main culprit.

Credit: packhelp.com

While custom ecommerce packaging is part of this statistic, it’s important to note that the humble cardboard box is one of the most eco-friendly packaging solutions.
- FSC certified cardboard is made from either ethically sourced virgin pulp, or recycled content
- Petroleum and animal-based adhesives don’t work with wood pulp; only natural glues are used
- Large-scale printing facilities use soy-based inks by default
But, as you read earlier, there’s more to custom packaging than cardboard boxes. Tissue paper, wood wool and other inserts are also fibre-based materials and can easily be recycled.

Credit: packhelp.com

Biodegradable mailing bags made from corn by-product are becoming a popular alternative to single-use plastic mailing bags, as they can biodegrade in the right conditions.

Below you can see how Feeling Felt combines recycled cardboard and a biodegradable poly mailer as both primary and secondary packaging.

Credit: packhelp.com

Mushroom-based packaging is also growing in popularity, as is building reusability into your packaging design. Innovative plant subscription boxes encourage you to grow plants in the boxes that are mailed to you.

Below, you can see how British childrenswear brand, Monday’s Child, turned their mailing box into a dollhouse that their young customers use.

Credit: packhelp.com

Building reusability into your packaging design, as well as using recyclable and recycled materials ensures that your packaging does as little harm to the environment as possible.

Plus, you’ll be sure that your packaging ends its life in the most appropriate location.

More than just a box

Packaging is the material used to store your product between it being manufactured and being used for the first time. Most often (but not always), it consists of primary and secondary packaging.

Primary packaging is the packaging that has your product (and only your product) inside it.

Secondary packaging is the external packaging that’s used to keep your primary packaging secure throughout delivery.

But boxes aren’t always the best solution. Here’s a breakdown of the go-to packaging supplies for both primary and secondary packaging.

Ecommerce delivery packaging 101

Regardless of what you’re selling or where you’re sending it to, there are a few standard packaging solutions that online retailers can use (and customise):
- Corrugated cardboard boxes
- Mailing bags
- Tubes
There are also other packaging expenses to take into account:
- Void filler:
  - Bubble wrap
  - Wood wool
  - Packaging peanuts
  - Tissue paper
- Insulation
- Packing tapes & delivery pockets
Let’s take a closer look at some of these and see some examples.

Corrugated cardboard boxes

Corrugated cardboard is the go-to secondary packaging for just about anything. For custom shapes, dimensions, prints and finishes, corrugated cardboard can do it all.

Credit: packhelp.com

Mailing bags

Corrugated cardboard isn’t perfect — it’s heavy and can take up a lot of space in warehouses. Many brands that sell smaller and more durable products (clothing, accessories etc.) opt for some form of mailing bag or envelope.

Spanish fashion label Sunad knows their clothing doesn’t need the protection of a heavy cardboard box, and instead send their apparel to customers in an expandable mailing bag.

Credit: packhelp.com

Anthem, another Spanish designer, sends their clothing in a biodegradable poly mailer. Anthem knows their clothing can handle being thrown around in the back of a delivery van, but it still needs protection from dust, dirt and water.

Credit: packhelp.com

Void filler

Sometimes there’s a little space inside your box that needs to be filled — bubble wrap, while incredibly soothing, isn’t the most environmentally friendly way to take up space.

Custom tissue paper adds another layer of branding and is entirely recyclable.

Credit: packhelp.com

Wood wool, which is sheared wood, can be recycled just like paper pulp.

Below you can see how German brand Concrete Jungle uses dyed wood wool (dyed with recyclable inks, too) to add a little class and elegance (and security) to their unboxing experience.

Credit: packhelp.com

Insulation

Some products need to be thermally regulated throughout the delivery process — mainly medical products, health supplements and food goods.

Psibufet (Buffet for dogs) is a Polish subscription box company that delivers fresh, organic dog food monthly. The struggle is keeping that fresh food cool enough in the 48-hour window between it leaving the cool storeroom and arriving at its destination.

Credit: packhelp.com

Rather than using styrofoam, packaging engineers found that honeycomb cardboard corrugations did a great job and kept the goods below freezing for the required 48 hour period.

Tapes & delivery pockets

You can never be too safe. Many companies add that extra security level by sealing boxes or bags closed with a little extra tape. But if you’ve put all that time and effort into branded packaging, unbranded tape stands out.

Credit: packhelp.com

Another expense to be aware of is the simple little plastic pocket that’s used for delivery documents. If you’re shipping internationally, it’s crucial that you provide an external pocket to hold customs declarations and such.

Don’t forget pretty primary packaging either!

You’ve just read a whole lot about secondary packaging — the packaging that’s used in transit. But primary packaging, the last barrier between your customer and your product, is just as important. From custom QR Codes for smart packaging, playful colours to recycled and vintage packaging, there are a plethora of options that you can try to create a personalised experience for your customers.

Credit: packhelp.com

It’s this packaging that presents your product to the world; it builds anticipation and reminds the customer that they’re holding something special (because they are).

Here you can see how Hemp Juice uses its primary, secondary packaging, and CBD Oil label design to create a comprehensive experience across all packaging and labelling forms.

Credit: packhelp.com

The British telecom brand, Snakehive, uses two-piece product boxes that are coloured to complement their products’ colour palette.

Credit: packhelp.com

A brand like BMW is one you’d expect to spare no expense in providing a luxury experience.

And when sending keys to motoring journalists to test drive the latest M5, no expense was spared. BMW delivered the keys in a rigid drawer box, complete with a hot-stamped foil print and a velvet-lined interior.

Credit: packhelp.com

Conclusion

Packaging plays a massive role in your business. It is not just getting products from A to B, but also delivering a branded experience, retaining customers, and being part of your sustainable values.

It’s an expense that your ecommerce brand has to bear. Still, when done right, it can have a tremendous positive impact on your brand notoriety, customer satisfaction, and ultimately, your bottom line.

Author bio: Phil is a bearded Australian living in Warsaw, Poland. When he’s not trying to take Packhelp’s custom packaging to the world, he can be found trying not to kill his plants or writing for his blog expatspoland
February 19, 2021
Why QR Codes Are Essential For Small Business Branding

Small business branding is vital for spreading the word about your business in a manner that highlights your uniqueness. With today’s highly competitive and saturated markets, branding is what sets you apart from your competitors. When you combine branding with QR Codes, that’s the perfect way to convey your brand and boost your results.

What is the value of small business branding?

No branding is the same as trying to promote your business with a blank piece of paper. You don’t need to be a branding expert to recognize how that would bring in literally zero results. Branding is what gives your business a personality and highlights your uniqueness, which is especially crucial for small businesses.

Around 627,000 new businesses are created each year, and that number is expanding as new technology and ideas are developed at an increasingly rapid pace. So if you want to grow permanent roots in your industry as a small business, that all begins with branding.

How QR Codes boost small business branding

One of the best ways to activate and implement small business branding is to use QR Codes. They are customizable for your brand identity, boost both print and digital marketing campaigns, and even scale with your business. Let’s take a look at how this works.

Customization options that convey your uniqueness

All branding begins with a few core design elements such as colours, your logo, and a consistent graphic design style across marketing mediums like business cards, print ads, product packaging, email campaigns, and social media. Keeping these elements uniform enables your audience to connect a particular type of content with your brand.

Fortunately, there is no limit to the brand customization on your QR Codes. Style them with brand colours, your logo in the middle, and a relevant CTA (call to action) in a custom frame. You’ve also got the option to download them into four different image file formats (JPG, PNG, SVG, EPS), giving you full control over how they’re used in your total graphic designs later.

A trackable connection between print and digital

The primary reason why QR Codes have become so popular is that they close the gap between print and digital. Consider this: You design a traditional billboard ad, pedestrians view it, and want to make a purchase, they try to search for the link and can’t find it, so they give up.

This is why your print ads need QR Codes! Instead of making customers guess, you can instantly access your digital content and drive purchases on print mediums with a fully trackable process based on QR Code scan data. As a result, small businesses can harness the power of QR Codes by using them on items as simple as a shop window or display signage and then get a complete sight of how much revenue they generate.

Combinable with digital marketing

By the way, QR Codes work just as well for digital marketing campaigns, especially if your goal is to direct traffic to mobile platforms and apps. Each QR Code you create comes with a short URL; a cleaned up and faster version of longer links. You can then add this short URL in places like emails and social media copies, so the graphic designs are neat, and users can view the same content via desktop, tablet, and mobile.

When it comes to small business branding, one of the most cost-effective methods is to build up followers on social media. Creating and posting your content on social media costs nothing but your time.

Editable even after print

Another reason to choose QR Codes for small business branding is that when you choose QR Codes that are Dynamic (as opposed to Static), they can be edited later. So if you decide that you need to update a link or even change your type of QR Code, you can do so at any point without having to design a new QR Code. No more reprints due to updates!

QR Codes that scale with your business

In the case that you do end up needing multiple QR Codes as your business grows, you have two options. One, you can use QR Code API to create a large amount of Static QR Codes, and two, you can create a new QR Code for each campaign by creating an account at QR Code Generator PRO.

QR Codes for every purpose

No matter what industry your small business is focused on, the type of content you’d like to share, or what you’d like to use QR Codes on, there are limitless possibilities. QR Codes are common among many industries, including retailers, restaurants, tourism, business, and much more. You can also use them on all sorts of mediums to share content such as videos, social media profiles, PDFs, events, etc. In a nutshell, QR Codes cover the entire scope of small business branding.

5 Examples of QR Codes used for small business branding

To put the full flexibility of QR Codes into context, here are a few examples that are sure to pique your interest.

Extend the functionality of the traditional business cards

Great brand strategies begin with business cards because networking is the first way to spread the word about your small business. When you combine print business cards with a vCard Plus QR Code, it creates a digital business card that makes networking a lot more manageable. You no longer need to print out tons of business cards, and when you want to share your contact info, the other person can scan your QR Code and automatically view, download, and even share it.

Make product packaging more interactive

If your business sells particular products, the design of your product packaging ties directly into your branding strategy. To make product packaging more interactive, you can use a Rating QR Code to get feedback from your customers about which products they like the best. For small businesses, this is particularly helpful because you can use it to refine your products and improve customer satisfaction

RSVPs made easy

If your business is in the retail industry and you have a physical shop, a pop-up party is a perfect way to launch your brand. You can use an Event QR Code on print event invitations. These QR Codes enable readers to view all the event info via mobile, automatically register, and even add the event to their digital calendars. Because you can keep track of registrations via the QR Code, you can also plan your event based on the number of people coming.

Let posters work for you

If you’re in the wellness industry, you can use a QR Code on a poster ad to give customers automatic access to your social media profiles. If your focus is on Facebook, in particular, you can use a Facebook QR Code that readers can scan and like your page without even having to visit it directly. You might use such a poster within the spa itself, in public spaces nearby, and on your spa window. Alternatively, if your goal is to grow followers for multiple social profiles, you can use a Social Media QR Code instead.

Attract new customers or reward loyal ones

Many restaurants have begun using QR Codes for things like menus and coupons because they’re so much easier to share and don’t require printing out paper. If your restaurant is new, you might try incentivizing customers to try your food with a Coupon QR Code on your Facebook or Instagram pages. On Facebook, a Coupon QR Code is a perfect addition to your banner image, while on Instagram, you can use a QR Code directly on your post image. QR Codes are particularly useful for Instagram because you can’t post clickable links to give users direct access via your QR Code instead of needing to visit your bio.

Author:

Adriana Stein is a freelance content writer for QR-Code-Generator.com by Egoditor. Originally from Oregon, USA, she is now based in Hamburg, Germany, where she specializes in creating and managing SEO and content marketing strategies for businesses across a variety of industries. Care to follow her on LinkedIn?

June 23, 2020
6 Steps To Create The Website Of Your Dreams

The modern world is simply fascinating. All these insane technologies and new scientific discoveries make the modern era a great time to live.

At the same time, a lot of people have difficulties getting accustomed to the fast-growing contemporary world.

For instance, many small business owners go bankrupt simply because they do not know how to adjust their businesses to the contemporary society requirements.

In other words, nobody goes to comic book stores to get some action figures or graphic novels if they can simply order those from Amazon or other online stores.

However, the very thing that destroys small business is actually the only thing that can save it. Yes, it may sound a little bit nonsense but the thing is if you want to save your little company and even increase your profits, you have to move your biz online.

Certainly, I am talking about launching a corporate website for your company or any sort of online store. You could use a respected web design company and get them to create your site. However, you can also make it by yourself by using WordPress. This is what Printyo, one of Australia’s top ecommerce printing businesses, did to create the website of its dreams.

If you decide WordPress is the best option for building your own website then you can make it a reality by using one of the WordPress themes.

These themes are usually equipped with visual editors so you will be able to do everything on your own and save some money on hiring a developer. Well, if you want to save even more money, go ahead a look at what MasterBundles offers. This very platform has a huge variety of decent web templates for affordable prices, so make sure to check it out.

Returning to our point, how do you create a website with WordPress? Well, here are 6 steps you have to follow.

Step One: Choosing your niche

If you are going to launch a brand-new online business, then it is better to make some research on what industries are the most profitable as well as what particular ones you can work in.

Besides, you also want to make sure that the branch you would like to work in is in demand nowadays.

So you might be interested in plus size clothing, application development, handmade, travelling (including space tourism), food delivery services, online banking, and other popular branches. Just find something that you feel you can do the best and you will no doubt see the benefits from it.

Step Two: Selecting a platform

A platform is basically the CMS (content management system) on which your site is going to work.

In fact, there are two types of CMS – open source and proprietary.

Open source content management systems such as WordPress, Magento, Joomla, Drupal, and PrestaShop are usually free and have no license.

However, these systems can be rather challenging to work with because they might not have any documentation or support services. At the same time, there is a vast variety of premium options that have documentation and 24/7 support, so you can totally get one of them.

Proprietary CMSs like Shopify, IBM Enterprise Content Management, Microsoft SharePoint, or Sitecore are paid options, which means that you will have to buy a license to use them as well as to pay for the upgrades and support services.

So which one should you choose? Well, a premium open-source CMS such as a WordPress theme seems like a perfect choice to me.

Step Three: Getting a template

Well, you already know that you need a template for your site as well as that a WordPress theme is one of the best ways to go for you. However, there is a vast variety of themes, which makes it rather difficult to pick one especially for those of you have no experience in it.

First of all, you must decide whether you are going to buy a free or premium template. Certainly, premium ones are better because they are equipped with useful plugins and have more elaborate features.

However, the choice between these two types of templates depends on your budget and your project itself. So if you need a business website and your budget allows you, go ahead and get a premium theme. If you just want to start a blog and you are on a budget, then a free option is the way to go for you.

Step Four: Template installation

You can either hire a developer to install a theme on your site or do everything on your own and save a whole bunch of money.

Of course, the process of installation and customization is not going to be super easy especially for inexperienced users, yet it is totally possible.

Most themes come with clear documentation and 24/7 support services, which means that the installation should not be a problem at all. Well, just go ahead and try it.

Step Five: Purchasing hosting and domain

Every website needs a hosting plan and a domain name (or even several names) because without hosting it simply will not work.

Well, it actually will work, but it won’t be available for other users on the internet, which makes its existence kind of pointless.

So get your domain and hosting from such companies as Bluehost, GoDaddy, or SiteGround so your website will actually work.

Step Six: Promotion

Now it’s the very time to promote your site and the best way to do that is using as many promotion channels as it is possible.

Improve your sitemap so your website will be among the top results in all the major browsers, collaborate with famous bloggers and social media influencers who will tell their subscribers about your website, use banner ads, create social media accounts for your company, take advantage of email marketing, and try as many advertising channels as you can.

Final word

Creating a website is super easy and quite challenging at the same time. It does cost money, it does take quite a lot of your time, and it does make you stressful sometimes.

But it totally pays off and you simply cannot argue with that.

So if you still have any doubts about whether you should move your business online or launch a startup, just stop hesitating and do it.

Do you agree with the thought that every company should have a website? Let us know in the comment section down below!

Author bio: This content was written by the great team at TemplateMonster.

April 3, 2020
Selecting Your Ecommerce Niche: Create Your Perfect Online Store

If you’re thinking of setting up your own ecommerce store, then you might be wondering where to start. You may have an awesome product idea that you want to turn into reality, or you might just want to make some big bucks fast.

Whatever your reasons, one of the things you need to consider when you’re about to delve into the world of ecommerce is selecting your niche.

Selecting the perfect niche for you can be the difference between a super successful store, or having to sell it on for 50 dollars after a year of crashing and burning.

In this post, I’m going to talk you through selecting your perfect ecommerce niche.

What is an ecommerce niche?

If you’re new to the world of ecommerce, you might be wondering what I’m referring to when I say “niche.”

Your niche in ecommerce refers to the distinct segment of the market that your business falls into. So, where your products fit in the grand scheme of products, and how they are categorized.

Niches vary in size: for example, electronics is a broad niche. Wireless headphones is a narrower niche that falls under that broader one.

Picking a niche means that you have to build your brand and your products around this idea, and market to a target audience.

Why do you have to pick a niche?

Essentially, picking a niche for your ecommerce store means that you’re more likely to be successful and make money.

Sure, there are huge online companies like Amazon that sell everything under the sun to a huge audience. But they’re the biggest online retailer ever, and they’ve now grown so much much that they have a total monopoly on the broad-niche market (and I’d say, transcending niches entirely).

If you’re just starting out as an ecommerce entrepreneur, it’s best to market your store to a particular audience, and do a few products really well. For higher success rates, it’s way better to target your audience with precision, and appeal to their wants and needs.

You don’t want to spread yourself too thin and try to please everyone. If you don’t have a clear idea of who you’re targeting, you’ll miss the mark with your products and marketing, and end up losing money rather than profiting.

Aim narrow with your niche to start with.Once you’ve conquered that, you can broaden your range and start building new ideas on a stable foundation.

How do you select your perfect niche?

There are various factors to consider when selecting the perfect ecommerce niche for you.

Below I’ve listed the things I think all wannabe ecommerce store owners need to take into account when selecting their niche.

Identify your passions and interests

Your ecommerce store is going to take up a considerable amount of time, regardless of whether you’re doing it as a side-hustle or leaving your job to pursue your dream of being an entrepreneur.

So you need to find a niche that you feel passionate about. An area where you’ve got a decent amount of knowledge and you’re happy to dedicating your time to.

If you’re not interested by your concept or the stuff you’re selling, you can quickly lose motivation and no longer push yourself. Things aren’t always easy when running an ecommerce store. Selecting a niche that you care about means that you’re less likely to quit, because you’re invested.

Identify any problems you can solve

The next step you can take to select your perfect niche is to identify any problems that you could potentially solve for your customers.

Ideally, you need to design a product that solves a problem for your customer, or makes their lives easier. This could be something revolutionary — a completely new invention — or it could just be a cheaper or higher-quality version of something already on the market. You’re still benefiting your customer in some way because you’re providing them with an alternative which saves them money, or lasts longer.

If you’ve already got an idea, then perfect. If you’re struggling to combine problem-solving with a topic you’re passionate about, then do some research.

Conduct surveys or research sessions with your target audience. Get a feel for their needs and desires. Identify any gaps in the market that you could fill.

You can also research keywords around your niche using tools like Jungle Scout or Ubersuggest. If you know what people are searching for on Google — any answers they’re looking for, or pain points they have — then you can use these to direct your ideas.

Look at online Q&A sites and forums like Quora to find out what questions people are asking around your topic. This can also guide your problem-solving.

Check out the competition

It’s always important to do competitor research when you’re starting any project.

If you’ve got an area that you want to set your ecommerce store up in, make sure you identify and research the competition. Find out who the big players in your niche are, but focus on who your direct competitors are likely to be.

You can using various online tools to discover more about your competitors, such as how well their site is performing, traffic, backlinks, keywords use and more. Analyzing this data will help you to understand where you can slot into in your niche.

Track ecommerce trends

When you’re selecting your niche, you need to get a feel for the ecommerce market and trends. You don’t want to pick a niche for your ecommerce store that’s actually on a downward trajectory and is losing consumers’ interest.

Google Trends is really useful for researching trends. You can track interest over time (and vary your time range), as well as split your data through location and more.

The main decision you need to make is whether you’re going to go into an evergreen niche or trending niche.

An evergreen niche is one that remains at a steady level — it has everlasting appeal, doesn’t rely on trends or fads, and you’re very unlikely to get huge dips. Evergreen niches are stable and reliable — good if you want your ecommerce store to have longevity.

A trending niche is one where interest and sales spike suddenly over a smaller period of time. Take for example, fidget spinners or unicorn-themed products. They’re influenced by fads and trends, are normally quite specific, and have a huge rise in popularity before falling.

Both have their benefits, so you just need to decide which route to go down. Ideally, you could merge the two and pick an evergreen niche with trending products.

Decide if you want to go micro niche or broad niche

Another factor to take into consideration when you’re selecting your niche is whether you want to go micro niche or stick to a broader niche.

A micro niche is one that focuses on a very specific topic or market. You go as narrow and in-depth in a niche as you can, establishing credibility and dominating specific searches.

There are some great positives: your store makes money by generating a smaller but steady level of traffic which turns into loyal customers. Plus you have less competition and you end up as a specialist in your topic.

The negatives to going micro niche are that you have limited traffic volume, and you’re dependant on a very specific market and small range of products (or just one). This means that if you attract any competition to your micro niche, you are vulnerable to getting bumped out with no back-up plan.

Broad niche stores are safer overall: you aren’t as at risk, and you have the flexibility to expand, draw more traffic, and grow to multiple revenue streams. All great benefits.

As for downsides, you’d have less credibility as a broad niche store, and you’ve got lower conversion rates (although this is boosted by casting your net wider). Marketing is also harder.

Again, you need to decide which of these options fits you best when you’re making decisions for your ecommerce store.

Examples

There are all sorts of great examples of micro niches and broad niches. If you can imagine it, chances are there’s an online store for it out there already.

Have a look at this website for an example of a micro niche store:

Image credit: Unicorn Rhapsody

Unicorn Rhapsody is an online store which specializes in selling unicorn-themed clothing, products and accessories. Their demographic won’t be huge, but they’ll have a distinct group of loyal customers who are willing to spend their money on unicorn goodies.

Want broad niche? Many well-know websites have made a success from being incredibly broad — such as Amazon and ASOS.

ASOS is a very popular online clothing store that fits under the very broad category of “fashion and beauty.” It sells anything from clothing to shoes, to face and body products, to homeware and stationary. ASOS haven’t dug down into any of these specific niches, but instead, sell a wide range of products and therefore appeal to a large audience of customers.

Image credit: ASOS

As for an evergreen niche, there are all sorts of different online stores that have placed themselves in an evergreen niche. You can choose anything from healthy living, weight loss, babies, pets, relationships and more as an evergreen store idea — none of these concepts or areas are going anywhere.

Check out LighterLife to see an online store in an evergreen niche:

Image credit: LighterLife

There will always be a demand for weight loss and health websites. You can sell your products and concept, which will always remain relevant, but vary your marketing depending on trends and seasons. This will help keep your evergreen online store topical and fresh, despite maintaining a constant theme.

As for a trending niche ecommerce store? You’ll need to get good at predicting what is going to become popular soon, or jumping on a bandwagon fast.

At the moment, a trending niche is definitely the beard care niche. Beardbrand is a British online beard care store that sells products, kits and tools for beardy men:

Image credit Beardbrand:

Beards have only started a come-back in the last few years, but as it is now a hugely popular trend, entrepreneurs have been capitalizing on this with beard care products.

As you can see, there are all sorts of things to consider when selecting your perfect ecommerce niche. Hopefully this post will have helped you to understand the important of choosing the perfect niche for your ecommerce store, and has answered some of your questions.

If you have any further questions about ecommerce niches or advice that you’d like to share with store owners just starting out, write to me in the comments below!

March 25, 2019