Category Archives for "Ecommerce"

2020, a year to remember, right? Half-over and the last year of the 2010 decade is already historical. Here is a quick and non-exhaustive list of what happened in 2020: The NBA legend Kobe Bryant, his 13-year-old daughter, Gianna, and 7 other people were killed in a helicopter crash in California. Unprecedented Australian bushfire. The […]

As a store owner, boosting ecommerce sales and conversions can be tricky.  Should you refine product copy? Increase site traffic? Or restructure your site’s navigation?  There’s an array of stages in the funnel to choose from and various on-site elements to “test and tweak”.  Implementing these changes can take significant amounts of time or money, […]

When small businesses are just getting started, customer communication is often overlooked in favour of product development. Yet customers are just as important at the beginning of business development as they are when operations are in full swing. You can, and should, focus on products and customers at the same time. Focusing on products, of […]

Every ecommerce business with a website worth its salt will understand how important SEO is to increasing your audience.  Search Engine Optimisation will help your webpage move to, and stay at, the top of SERPs (Search Engine Results Pages).  For example, if you’re a gift shop based in Hereford looking to expand your customers with […]

The modern world is simply fascinating. All these insane technologies and new scientific discoveries make the modern era a great time to live. At the same time, a lot of people have difficulties getting accustomed to the fast-growing contemporary world. For instance, many small business owners go bankrupt simply because they do not know how […]

How green is ecommerce? By most accounts, customers who purchase online do less damage to the environment than those who drive their own cars to a bricks-and-mortar store. But being greener than somebody else doesn’t necessarily make you green. Ecommerce comes with a number of challenges. Managing sustainable packaging and carbon emissions are huge environmental […]

The last few years have seen ecommerce explode, with all manner of creative methods to hold our attention, convince us to buy and make the payment process as seamless as possible. For ecommerce business owners in 2020, the challenge is staying on top of technological advancements, a changing consumer base more environmentally conscious than ever […]

It’s true what they say — when you try to sell to everyone, you sell to no-one. But identifying your customers (and the products that will appeal to them) is arguably the hardest part of selling online. Try these five simple strategies and you’ll find your niche in no time. With thousands of online marketplaces, […]

Every ecommerce startup seeking growth in 2019 should look to social media. It’s a popular and functional channel that provides an array of sales and marketing features to help you grow. The latest social feature that startups should use is shoppable video. The perfect blend of ecommerce and visuals, it’s ideal for connecting with customers […]

Picture the scene. You’ve invested significant resources and a lot of hard work into reaching your target audience. You check your website traffic and you’re pleased to see it’s paying off. Your customers are flocking to your ecommerce site. Now all you need to do is show them what life would be like as the […]