Best Ecommerce Marketing Tools: 10 Entrepreneur Favorites

By Rodney Laws | Marketing

Oct 23

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10 Ecommerce Marketing Tools You Need In Your Life

Setting up your online shop is only one part of actually owning an ecommerce business. Sure, you signed up to Shopify and you’ve got plenty of pretty pictures of your products, but you’re going to need to do a bit more than that.

Running an ecommerce shop takes time and effort: you need to establish your brand, get your company out there and visible, direct that traffic to your site, and convert those leads to actual buying customers.

Luckily, there are plenty of amazing ecommerce marketing tools that will make your life so much easier. There are many different types of ecommerce marketing tools; they can help with all sorts of things from email automation to analyzing data to social media strategy.

We’ve put together a list of the best 10 ecommerce marketing tools you need in your life. Read on to find out more.

Google Analytics

Google Analytics is a must-have for any ecommerce business owner. You should always have an analytics tool as part of your arsenal, and this is one of the best. It’s got a simple interface and tells you all sorts of things about your website traffic, visitor behaviour, how to optimize your site, and drive conversion rates.


MailChimp is another great ecommerce marketing tool you need to know about. It’s basically an email service which helps you to create a email marketing campaign and send out attractive automated emails to your subscribers.

No former coding knowledge is necessary, as it’s packed with easy-to-customize templates. It reports and analyzes your campaign performances too.

Keyword Tool

If you’re an aspiring ecommerce business owner, then you should also get your hands on Keyword Tool. By now you should know all about keywords and SEO (but if you don’t, there are plenty of posts on the internet that can teach you).

Keyword Tool helps you direct your marketing appropriately, by finding out what your potential customers are typing into Google, analyze search trends, and help you to customize content on your ecommerce site to make you rise up the ranks in Google.


Buffer is an awesome social media management tool. If you’re running an ecommerce business, then you need to stay on top of your social media game and have an active online presence!

Sharing and posting regularly on social media is a great way to make people aware of who you are and what your product is.

The issue with being vocal on social media is that it’s time-consuming, and as a business-owner, time is money. Social media marketing tools like Buffer help you to schedule posts, manage all of your social accounts from one place, and helps you to analyse your social performance.


You’ve probably seen those popup messages that appear when you start moving your mouse to leave a website. These popups help to entice abandoning users back to a website by offering something like a few download or asking them to subscribe to a weekly email for free things, discounts and exciting news.

OptinMonster is a lead generation plugin that helps to convert those pesky visitors leaving your site into subscribers and customers. It integrates with ecommerce platforms like Magneto, Shopify and Bigcommerce, and it’s pretty cheap and easy to do.

Popups may seem annoying to you, but when done right, they actually work a treat— check out these stats on why popups are alive and kicking

Buy Now and get important discounts

Buy Now and get important discounts

Buy Now and get important discounts


Klaviyo helps you market your products by using sales data from your store. This nifty marketing tool personalizes social media and email marketing by using this data.

One of its great features is that it can segment your customers based on things like engagement or behaviour, therefore making targeting more accurate and increasing ROI.


Canva is an awesome design tool for ecommerce business owners who can’t do web design themselves or afford to hire a web designer.

Canva helps you to choose attractive color schemes, edit photos and pick good font combinations — all things that you may be worried about doing on your own, but will make a huge difference to your site looking stylish and professional.


This handy little tool is simple but life-saving when you’re following your social marketing strategy.

Bitly is a URL shortening service (although it does a lot more, and can help you with things like tracking clicks, geolocation and site referrals). We use it for any posting we do on social — platforms like Facebook and Instagram don’t react well to long links in posts and it looks pretty ugly, so Bitly is a godsend.


Not everyone who sets up their own ecommerce business is totally comfortable in the face of grammar. Grammar and spelling are really important in your content, whether it’s on a landing page, social media posts or a product description.

Spelling mistakes and bad grammar look messy and unprofessional, and that’s hardly like to inspire confidence in potential customers. Lucky for you, that’s where Grammarly steps in. It’s a grammar-checking tool which helps you to make your writing not just mistake-free, but effective and well-written too!


The buzz on BuzzSumo: it’s a must-have content marketing tool used by some massive brands (check out the list on their homepage), and it’s making waves at the moment.

If you need a tool to help you with content strategies and SEO campaigns, this is the one. BuzzSumo helps you find trending, popular content on search topics, which big influencers are sharing it, and how your competitors content is performing. So you can fill in the content gaps with your own awesome content (and reach out those popular influencers to get your brand noticed!).


OmniKick is a popup builder plugin for WordPress that’s effective for collecting leads.

With OmniKick, you’ll exceed customers’ expectations. OmniKick’s omni channel platform is easy to use. Interact with customers via email, SMS, Push Notifications, and Facebook Messenger without leaving the platform.

OmniKick’s omni-channel automation workflow builder is powerful and simple to use. With the visual automation workflow builder, you can create brilliant automation campaigns and send messages to all major channels within a few minutes.

The plugin automatically detects when a visitor is about to exit your web page. OmniKick tracks visitors’ movements across the web page. They’ve collected enough data to perfect their exit-intent technology.

The tool gives you the option to choose the sensitivity of the exit intention. That means how fast you want OmniKick to recognize when the visitor is about to leave. OmniKick's abandoned intent technology is data driven and highly personalized.

As you can see, there so many amazing tools out there to help you with your ecommerce marketing! These are some of our favourites, so be sure to check them out to make your life as an ecommerce business owner much, much easier.

What did you think of our list? Let us know in the comments below.