Best Ecommerce WordPress Themes

By Rodney Laws | Ecommerce

Nov 06

In theory, a WordPress theme is a simple collection of templates which forms the front of your ecommerce store. But in practice, they are so much more. 

In today’s climate, retailers are clambering to get online. But to stand out from the crowd, you need an eye-catching site — one that will draw traffic and convert. Therefore selecting the right WordPress theme could be pivotal in creating your dream website and finding success online.

But choosing the ideal theme is no menial task. Like Goldilocks’ porridge, it’s all about getting it just right for your business. How would you envision your dream storefront? Start there and think about your message, buyer personas and the overall feel you are trying to create. 

Read on to discover some of the best ecommerce WordPress themes for your store, and how they can help create your perfect business.

WordPress theme comparison table


Page Design Features  Customisation User-friendly


Astra  ⭐⭐⭐ ⭐⭐⭐⭐ ⭐⭐⭐⭐ ⭐⭐⭐⭐ ⭐⭐⭐⭐
Neve ⭐⭐⭐⭐ ⭐⭐ ⭐⭐ ⭐⭐⭐⭐⭐ ⭐⭐⭐⭐
Storefront ⭐⭐⭐⭐ ⭐⭐⭐ ⭐⭐⭐⭐⭐ ⭐⭐⭐⭐⭐
Divi ⭐⭐⭐⭐ ⭐⭐⭐ ⭐⭐⭐⭐⭐ ⭐⭐
Flatsome ⭐⭐ ⭐⭐⭐⭐ ⭐⭐⭐⭐ ⭐⭐⭐ ⭐⭐
Shopkeeper  ⭐⭐⭐ ⭐⭐⭐⭐ ⭐⭐ ⭐⭐⭐⭐ ⭐⭐
Avada  ⭐⭐⭐⭐⭐ ⭐⭐⭐⭐⭐ ⭐⭐⭐⭐
Brutal ⭐⭐⭐⭐⭐ ⭐⭐ ⭐⭐ ⭐⭐⭐⭐


Astra 🥇


Cost:  Free from the WordPress online shop with premium features available up to $59

Astra is one of the most popular ecommerce themes in all of WordPress; widely used across a variety of platforms for its speed and overall usability.

The theme’s simple but customisable nature lends itself perfectly to flexibility, meaning Astra is not only one of the best ecommerce WordPress themes — it’s a fantastic tool across the board.

The upside of using Astra over similar themes is the overall value on offer; good at everything, master of none. Astra is an all-rounder, making it the WordPress theme to beat for any web designer.

It’s capable of supporting all your ecommerce needs and is rich in features and plugins, including support for WooCommerce and many more.

Here’s the kicker: Astra isn’t one theme, but many. The package allows you to import a variety of templates, each tailored to the nature of your store.

One downside, however, is the design. No matter which template you choose, Astra can come across as a little dated and drab. While many alternatives prove to be more eye-catching, you couldn’t ask much more from a free theme.

Check out how the Astra WordPress theme performed in our rating system:

Page design: ⭐⭐⭐
Features: ⭐⭐⭐⭐
Customisation: ⭐⭐⭐⭐
User-friendliness: ⭐⭐⭐⭐
Price of theme: ⭐⭐⭐⭐

Pros Cons 
Quick off the mark for a free theme ❌ Dated and drab design
Ecommerce support and plugins  ❌ Maybe too basic 
Variety of tailored templates
Simple and recognisable

Overall, Astra isn’t perfect, but it’s one of the best ecommerce WordPress themes — if not the best ecommerce theme available for free by a long shot. If you’re a novice looking to dip their feet into online sales, look no further than this all-round gem.

Easy to use, functional and customisable — Astra ticks all the boxes you need.

Looking for a little extra zest? Astra’s purchasable premium features provide an added boost to your selling needs.


Neve 🥈


Cost: Free with paid versions ranging from $39

Neve is a versatile WordPress theme accompanied by a selection of interesting page designs. You can sell comfortably with a bold, accessible storefront; each design is fully functional and ready for use right out the gates.

The user value of Neve is easily good enough to rival front runner Astra. But the theme really sets itself apart through its instantaneous usability.

Additionally, the page design is stunning, even compared to traditional paid-for themes. Neve is fluid, modern and eye-catching — perfect traits for user satisfaction.

Neve is also fully compatible with WooCommerce and any other similar plugins on the market. This makes it ideal for any small business looking to make a big splash on the web

Best of all? It’s SEO friendly, meaning search engines like Google and Bing absolutely love to see it. By using Neve, you’ll give your ecommerce shop a great foundation for maximising customer reach.

However, Neve falls well below expectations in regards to features. In fact, there are basically none. Its slick design creates sparse, often empty-looking sites. Is this minimalism, or far too simplistic?

For some stores, this is probably acceptable. But it’s a deal-breaker if you’re looking to bulk up your online shop with all the bells and whistles — in which case, you’ll be more inclined to opt for the tried and tested Astra.

Let’s see how Neve stacks up against our rating system:

Page design: ⭐⭐⭐⭐
Features: ⭐⭐
Customisation: ⭐⭐
User-friendliness:  ⭐⭐⭐⭐⭐
Price of theme: ⭐⭐⭐⭐

Pros Cons 
Instant and responsive page design ❌  Light on features 
SEO friendly ❌  Lacking in customisation options
Fast and simple

Considering all the ups and downs, Neve almost beats Astra to the top spot. The page design makes a fantastic theme for any small business on a tight budget.

Neve’s purpose is simple — fast, punchy and concise — but this leaves little room for anything else. For that reason, Neve has to settle for a strong second-place finish.

Looking for a balanced theme? This isn’t the one for your business. Unlike Astra’s all-round capability, Neve is geared to do one thing really well, which makes it shine particularly bright in the world of ecommerce.

Storefront 🥉


Cost: Free of charge 

Storefront is the optimal theme if you’re looking for quality on a shoestring budget. And as the official WooCommerce theme for WordPress, there’s definitely a case for it to top this list on pedigree alone.

Being intertwined with the ecommerce platform, it comes as no surprise Storefront integrates seamlessly with the WooCommerce plugin. But the benefits of this for online sales extend far beyond a few branded buzz words.

WooCommerce tops the charts in the ecommerce industry, with its platform now hosting almost one million live websites. Building websites with such a well-known brand only serves to strengthen consumer confidence. 

However, as themes go this one is fairly limited compared to others on the market. Storefront’s benefits are only applicable to newcomers and if you’re looking for a customisable or more intricate experience, you’ll be left frustrated. 

Now the basics are covered, read on to discover how Storefront performs against our rating system: 

Page design: ⭐⭐⭐⭐
Features: ⭐⭐⭐
User-friendliness:  ⭐⭐⭐⭐⭐
Price of theme: ⭐⭐⭐⭐⭐

Pros Cons 
✔  Great for beginners  ❌  Extremely limited customisation
✔  Connected to a respected brand name ❌  Not a great choice for seasoned users

Rest assured Storefront comes with very few downsides; selecting this theme to represent your online store is a solid, reliable choice.

But while it’s made it to our best ecommerce WordPress themes list, if you want anything other than the basics, you’ll be left bitterly disappointed (although its simplicity can also be a massive plus).

WooCommerce’s official theme allows even the most inexperienced of beginners to start trading online, growing the industry from the bottom up.



Cost: No free version, $89 asking price

Divi shares many similarities with Astra — a fantastic multipurpose theme which does everything to a really strong standard.

in terms of popularity, it is right up there as well. Beloved by users for its sharp design, paired with diverse customisation and plugin options.

Divi is unique to Astra through its stand out drag and drop feature — something that allows you to make live changes to your site through its very own page builder.

Most notably, Divi is incredibly malleable and can be manipulated like putty in the hands of a capable designer. You can create all manors of combinations, to the point where it’s hard to pick out a Divi template from the pack because each page could be unrecognisable from the next.

Divi allows creatives to really get carried away and build something special. But if you aren’t very comfortable playing around with a template, working the interface can be a little tricky. And after forking out the asking price, you don’t want to be left wondering what to do.

Let’s take a look to see Divi stands up to scrutiny:

Page design: ⭐⭐⭐⭐
Features: ⭐⭐⭐
Customisation: ⭐⭐⭐⭐⭐
User-friendliness:  ⭐⭐
Price of theme:

Pros Cons 
 Fantastic freedom and customisation  ❌  Not for beginners 
✔  Lots of ecommerce plugins available ❌  Too many options
  Real time editing ❌ Quite expensive 


It takes a skilled hand to get to grips with a Divi template, but if you can master its capabilities, the designs you can create are magnificent and unique. For experienced and creative pros, this is one of the best ecommerce WordPress themes. 

The only problem is that the package doesn’t come cheap. Therefore, it’s hard to justify paying the price when themes like Astra are free of charge. 

If you’re a creative soul who has experience in page design, the Divi is the perfect theme for you.


Image: flatsome3.uxthemes

Cost: Premium listing of $59

Flatsome is another versatile theme, which is why it’s garnered a lot of attention within the ecommerce community over the years.

Wherever you look, this theme is topping the charts, and for good reason too — Flatsome is simple, stylish and constantly updated to keep relevant year on year.

This theme is ideal for beginners because you can build stunning landing, product and checkout pages without having to be a coding wizard.

When it comes to the world of ecommerce, converting leads into sales is the optimum goal.
And with fully customisable pages across each stage of the transaction, you can tailor the buying experience directly towards your target audience.

So that’s a big tick for getting the basics in line. But where Flatsome finds its niche is the catalogue view. This streamlines the entire process, placing all your products in the eyline of all the site’s users.

However, given it’s a pretty expensive theme, the idea of only being given six months of customer support is a little underwhelming. As a beginner, it’s nice to feel secure in your purchases. Therefore the online support system is clearly this theme’s biggest downside — along with the price tag.

Think this could be the theme for you? Let’s make sure by looking at Flatsome through our rating system:

Page design: ⭐⭐
Features: ⭐⭐⭐⭐
Customisation: ⭐⭐⭐⭐
User-friendliness:  ⭐⭐⭐
Price of theme: ⭐⭐

Pros Cons 
✔  Great customisation options ❌  Pretty expensive for one domain
✔  Always receiving updates ❌  Weak on user support 

Flatsome is a fantastic theme and its seemingly infinite popularity only serves to affirm this.

The customisation options, which can be tailored for ecommerce, is a huge plus for small businesses looking to make an initial impact.

But if price is a deal-breaker then you best look elsewhere. Although Flatsome is great at what it does, there are plenty of themes which perform similar functions, either cheaper or completely free of charge.


Image: shopkeeper.wp-theme

Cost: $59 premium theme with an additional paid option to extend user support

With the latest and greatest Shopkeeper 2.9 update, this theme is one of the best around if you aren’t put off by the price.

Shopkeeper is a fully responsive package built with ecommerce functionality front and centre. Boasting flash designs and complete WooCommerce integration, online businesses can make the most of their website by using the theme.

Unlike many other themes, ecommerce is the main bragging point. This isn’t a generic theme with a few plugins thrown around here and there.

Shopkeeper — much like its namesake — is all about completing sales in a professional manner. Where the theme lacks in customisation options, it more than makes up for it in overall efficiency.

Containing a selection of set page designs, Shopkeeper makes the most of an open, sprawling layout — perfect for fashion and clothing. If you’re looking to really showcase your items and write informative reviews, look no further.

Additionally, Shopkeeper contains drag and drop features in the same ilk as Divi. And although user support is time-sensitive, there are dedicated YouTube videos to refer to whenever you like.

Here’s how Shopkeeper stacks up against our rating system:

Page design: ⭐⭐⭐
Features: ⭐⭐⭐⭐
Customisation: ⭐⭐
User-friendliness:  ⭐⭐⭐⭐
Price of theme: ⭐⭐

Pros Cons 
✔  Designed specifically for ecommerce ❌  Takes some time to get used to
✔   Responsive  ❌  Paid theme 


Cost aside, Shopkeeper looks to be a great theme for any online retailers, big or small. But is it one of the best ecommerce WordPress themes out there? 

Its specific design is often a little limiting, and being a paid theme it would be nice to see a little more variety on the screen. 

With that being said, Shopkeeper is the perfect theme to showcase products on a pleasing open platform, like a digital catwalk. 


Image: avada.theme-fusion

Cost: $60 premium theme with a paid option to extend user support

Avada’s 7.0 update has allowed it to grow into a really strong ecommerce theme — flush with customisation options, a responsive layout across all devices, and WooCommerce functionality to top it all off. 

With all the above and more, it’s no surprise Avada is considered the number one WordPress theme across every facet of its user base. Although the price seems expensive, Avada definitely gives you value for money. 

However, learning how to use Avada can be pretty difficult for users who have acclimatised to other themes already. Avada does things its own way — which isn’t necessarily wrong, just different.

But although the learning curve is steep, strangely enough, newcomers have a slight edge, given they haven’t got used to using another package.

Do you want to join the thousands using Avada? Let’s take a closer look to see if it’s the theme for you:

Page design: ⭐⭐⭐⭐⭐
Features: ⭐⭐⭐⭐⭐
Customisation: ⭐⭐⭐⭐
Price of theme:

Pros Cons 
✔  Lots of demo sites for starters ❌  Very expensive (price per site) 
✔  Integrated front end page builder ❌  Often does too much and gets confusing
✔  WooCommerce features ❌  Not for the faint of heart
✔  Great customisation options


Often people invest in Avada on name alone, not knowing exactly what they are in for.

Avada is fantastic if you can get to grips with it, but overcoming the learning curve is no mean feat. And as well as being expensive and complicated, the WordPress theme offers little free support.

An undeniably brilliant tool for skilled website designers, if you want a simple theme to sell your stock, Avada isn’t that. But if you have the money and can take the time to understand this theme, its upsides are nearly infinite.


Image: brutal.demo

Cost: Annual fee of $89 plus an extra $49 to receive year-long support and updates

Does a minimalist design appeal to you? Brutal is a fresh-looking theme, perfect for today’s market.

No pomp, nor clutter, this theme is as concise as it gets, not to mention it is incredibly pleasing to the eye. Brutal is for businesses who are confident in the aesthetic of their product and need to show it off.

As such, this will appeal mostly to fashion retailers and clothing brands, because Brutal lets your designs do the talking.

If you were to pick out an obvious downside, it would be the extortionate price attached to them. All in, a package which comes to just under $140 far exceeds anything we have seen so far.

But is it worth it? I’m unconvinced. Although Brutal clearly has its merits, the emptiness of the theme also means fewer features and customisation options are available.

What you see is what you get. And for a theme that commands such a high fee — that’s simply not enough to warrant the price tag.

Let’s see how Brutal compares to its competitors:

Page design: ⭐⭐⭐⭐⭐
Features: ⭐⭐
Customisation: ⭐⭐
User-friendliness:  ⭐⭐⭐⭐
Price of theme:

Pros Cons 
✔  Best page design I’ve seen ❌  Very expensive 
✔  Great for fashion brands ❌  Lacking in features
✔  Very simple to use ❌  Few customisation options


Overall, Brutal is an aesthetically striking theme that would make me proud to showcase a product on.

However, if you’re paying this much for a theme, you’d expect more than a fancy gallery. This is a great theme that I want to love. But for the price tag alone, my praises come with a hint of disdain.

Summary of all the best ecommerce WordPress themes

With millions of different WordPress themes on the market, choosing just one to develop your online business can be a daunting task. Often you will find yourself dipping in and out of redesigns, unable to commit to one theme.

But rest assured, these are some of the best ecommerce WordPress themes out there, and there are few better themes than the ones mentioned above.

With special mention to Astra, Neve and Storefront, each offers something different for your business. And at the end of the day, it’s purely up to your personal preference and needs.

Have any of these themes piqued your interest? Head to the best WordPress theme stores and begin building an ecommerce website of your very own.