It’s easy to think of online shopping as safe to the point of being anodyne, but this is a result of sticking exclusively to the most well-known stores. Of course you’re going to have a decent experience ordering something through Amazon: it’s a corporate juggernaut with ceaseless investment in being the default ecommerce option. And […]
Any modern business that isn’t investing heavily in brand loyalty is leaving revenue on the table. In a time of intense competition and narrow margins, relying on the ability to bring in new prospects is a huge mistake. When leads start to dry up — and they always do — the results are inevitably catastrophic. […]
The process of conversion rate optimisation (henceforth abbreviated as CRO) is of paramount importance in the world of online business. So much effort goes into the extended process of lead generation, after all: being found in the first place can be difficult enough given the level of competition on offer, and then there’s everything that […]
Your ecommerce blog is a great way of increasing sales for your business. It can build your brand, increase trust in your company, and give you access to new audiences of potential customers. There are many ways you can write blogs that drive up revenue for your business. Rather than providing you with ecommerce blog […]
Dropshipping is one of the most exciting innovations in ecommerce since Amazon and its contemporaries changed the way we shop online forever. The flexibility and low-investment nature of dropshipping makes it a model anyone with a bit of retail knowledge and a great eye for products can make a success of themselves with. Of course, […]
In theory, a WordPress theme is a simple collection of templates which forms the front of your ecommerce store. But in practice, they are so much more. In today’s climate, retailers are clambering to get online. But to stand out from the crowd, you need an eye-catching site — one that will draw traffic and […]
If you run an ecommerce business, you know all it takes is a few quick messages and clicks to make a sale. The same can be true to gain a new customer — if you use referral marketing. Referral marketing is the process of motivating customers to share your business with others. By utilizing existing […]
You’ve got a shiny new website all ready to showcase your store’s products. You’ve invested in great product photos. You’re ready to slip the switch and make some money. So, you launch, investing your first few hundred dollars or so into some targeted Facebook ads. Crickets. No conversions. No sales. You look at your stats […]
What makes a successful affiliate programme? Well, it depends on a variety of factors (such as the quality of your affiliates, your commission structure, your products and services, and the effectiveness of your affiliate management). This article will discuss each factor and a brief discussion on why you should have an affiliate programme for your […]
Email marketing is the most powerful tool in your arsenal to get people back to your ecommerce store. But beyond the typical promotions and order detail emails that you’re used to seeing, here are five key emails that you need to send to improve your shopping experience and increase your ROI (return on investment) and […]
