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Author: <span>Rodney Laws</span>

Consumer using a Magento 2 store to purchase goods online.

Should You Upgrade to Magento 2?

Magento has been a prominent platform since 2012 and websites have heavily invested in it. After so many years, they have ended Magento 1’s Support.  The change was difficult to understand for merchants and the entire Magento community.  Cutting the chaos around this topic, here are a few options you can take. Weigh the pros […]

Online shopper enjoying the benefits of ecommerce during coronavirus lockdown.

The Major Role Ecommerce Played In 2020

2020, a year to remember, right? Half-over and the last year of the 2010 decade is already historical. Here is a quick and non-exhaustive list of what happened in 2020: The NBA legend Kobe Bryant, his 13-year-old daughter, Gianna, and 7 other people were killed in a helicopter crash in California. Unprecedented Australian bushfire. The […]

Customer using a QR code to learn about a small business

Why QR Codes Are Essential For Small Business Branding

Small business branding is vital for spreading the word about your business in a manner that highlights your uniqueness. With today’s highly competitive and saturated markets, branding is what sets you apart from your competitors. When you combine branding with QR Codes, that’s the perfect way to convey your brand and boost your results. What […]

Customer on laptop receiving good customer service online.

What Is CX, And Why Is It Important For Your Business?

As Jerry Gregoire, Chief Information Officer at Dell, accurately predicted back in 1999, “The customer experience is the next competitive battleground.” Today, 65% of U.S. customers find a positive experience with a brand to be more influential than advertising. CX is the key to unlock brand loyalty and customer retention. Keep reading to learn how […]

Silhouette of a businessman analysing ecommerce sales statistics.

4 High ROI (But Low Cost) Conversion Optimization Strategies To Boost Ecommerce Sales

As a store owner, boosting ecommerce sales and conversions can be tricky.  Should you refine product copy? Increase site traffic? Or restructure your site’s navigation?  There’s an array of stages in the funnel to choose from and various on-site elements to “test and tweak”.  Implementing these changes can take significant amounts of time or money, […]

Pair of hands over a work desk. The right hand is holding a pen above a sheet of data.

5 Reasons Why You Can’t Do Without A Business Plan

Your project of starting your own full time or side hustle business is now well on its way and you may be thinking about raising financing? You’re feeling enthusiastic about your future business, but you keep wondering whether or not you should write a business plan.  Starting a new venture means a lot of questions […]

A person sat cross-legged typing on a silver laptop

Make Customer Communication A Priority For Your Ecommerce Business

When small businesses are just getting started, customer communication is often overlooked in favour of product development. Yet customers are just as important at the beginning of business development as they are when operations are in full swing. You can, and should, focus on products and customers at the same time. Focusing on products, of […]

Why You Should Launch an Influencer Marketing Program

The Top 10 Reasons Why You Should Launch an Influencer Marketing Program

Want to know why brands are clamoring to get influencers to promote their brand? Well, they are not only useful in driving traffic. It is also highly effective in convincing prospects to buy. This power stems from the strong relationship that influencers forge with their followers. Their followers don’t only follow them to read and […]

A woman in a white blouse walks carrying two shopping bags over her left shoulder

3 Reasons Why Customer Loyalty Is Important And How Merchants Can Keep It

The ecommerce landscape becomes more competitive every day. More retailers than ever are focusing their efforts on ecommerce, often with amazing deals, free returns, speedy delivery and one-click shopping. Competing in this market can seem daunting, we know! However, with the right strategies and a focus on customer loyalty, not only can retailers keep up […]

Ecommerce Products Content

The Essentials Of Good Ecommerce Product Content Writing

Every ecommerce business with a website worth its salt will understand how important SEO is to increasing your audience.  Search Engine Optimisation will help your webpage move to, and stay at, the top of SERPs (Search Engine Results Pages).  For example, if you’re a gift shop based in Hereford looking to expand your customers with […]