The modern world is simply fascinating. All these insane technologies and new scientific discoveries make the modern era a great time to live. At the same time, a lot of people have difficulties getting accustomed to the fast-growing contemporary world. For instance, many small business owners go bankrupt simply because they do not know how […]
Social proof is when people mirror the behavior, actions, and opinions of others. Originated by psychologist Muzafer Sherif and further adapted by psychologist Robert Cialdini, the term explains how we tend to use what others are doing as social evidence in determining what we should be doing in a situation that might be new to […]
The t-shirt has the ability to tell the world who we are: what we love, and what we don’t. When starting out your t-shirt business, it needs a brand image and a website that stands out as much as your t-shirts do. So here are some pointers on how you can turn your passion for […]
How green is ecommerce? By most accounts, customers who purchase online do less damage to the environment than those who drive their own cars to a bricks-and-mortar store. But being greener than somebody else doesn’t necessarily make you green. Ecommerce comes with a number of challenges. Managing sustainable packaging and carbon emissions are huge environmental […]
The last few years have seen ecommerce explode, with all manner of creative methods to hold our attention, convince us to buy and make the payment process as seamless as possible. For ecommerce business owners in 2020, the challenge is staying on top of technological advancements, a changing consumer base more environmentally conscious than ever […]
It’s true what they say — when you try to sell to everyone, you sell to no-one. But identifying your customers (and the products that will appeal to them) is arguably the hardest part of selling online. Try these five simple strategies and you’ll find your niche in no time. With thousands of online marketplaces, […]
Every ecommerce startup seeking growth in 2019 should look to social media. It’s a popular and functional channel that provides an array of sales and marketing features to help you grow. The latest social feature that startups should use is shoppable video. The perfect blend of ecommerce and visuals, it’s ideal for connecting with customers […]
Picture the scene. You’ve invested significant resources and a lot of hard work into reaching your target audience. You check your website traffic and you’re pleased to see it’s paying off. Your customers are flocking to your ecommerce site. Now all you need to do is show them what life would be like as the […]
If you’re an online store owner that may not be familiar with organic traffic and the potential this kind of visitor presents for your sales and marketing success, then you definitely need to get yourself tanked up and in the race. What we can tell you is that organic traffic has nothing to do with […]
As we float through the ecommerce wave, we know how much momentum it has gained in the past decade. For your ecommerce business to succeed, let’s talk about some ecommerce UX best practices in 2020. Did you know that 44% of buyers abandon their shopping cart because of the high shipping costs? Well, that is […]
