The Top 10 Reasons Why You Should Launch an Influencer Marketing Program

By Rodney Laws | Entrepreneurship

May 06
Why You Should Launch an Influencer Marketing Program

Want to know why brands are clamoring to get influencers to promote their brand? Well, they are not only useful in driving traffic. It is also highly effective in convincing prospects to buy. This power stems from the strong relationship that influencers forge with their followers. Their followers don’t only follow them to read and watch their content. They also support them by acting on their recommendations. This power to drive people to take action is what makes influencers highly effective when it comes to marketing. 

If you are still on the fence on whether you should adopt influencer marketing, here are ten reasons why it may be worth your while. 

It is effective for reaching your target audience

Why are more and more brands going to influencers for product and service promotions? Well, it is because it is highly effective. You see, influencer marketing is the only form of marketing with the highest ROI. This is according to Nielsen Catalina Solutions. This is because influencer marketing is quite powerful, especially when it comes to reaching your target audience. 

The key is finding the right influencers. After all, you’ll need influencers who have a similar target market as yours. This will ensure maximum conversions for each campaign. You have to make sure that your products or services are a perfect fit for their audience. This is the only way for your campaign to fully reach your target market. Once you find the right influencers, you must compile their contact information in an Excel spreadsheet. This will allow for easy access when you are ready to pitch your campaign. 

Your competitors are tapping into it

Influencer marketing is the secret behind the growth of the biggest brands on the Internet. If you are planning to compete, you cannot do it without tapping into influencer marketing. Else, you’ll get left behind. You see, influencer marketing allows for natural growth as it helps you expose your brand to thousands or millions of followers from one campaign. The best part is that these people are highly responsive. This is because of the relationship that they have forged with the influencer. Since they know, like, and trust the influencer, they are far more likely to act on the influencer’s recommendations. 

You can try looking into your competitor’s links to see where it comes from. There are tools that you can use to spy on your competitor’s backlinks. This will reveal the influencers that they have worked in the past. Once you find them, you can keep their contact information in an Excel sheet. The fact that they have worked with your competitor means that they may also be open to working with you. You can take a closer look at how their relationship is forged. Did they create a review? Did they have a link to the website in the sidebar? Did they mention the brand on social media? You can use this to search for their backlinks so that you can do the same and more. 

It can help you with brand awareness

Have a brand new website with no followers, leads, or sales? Influencer marketing can help you with brand awareness. Brand awareness is essential when you are first building your business. Not only do you need to drive traffic into your website. You also have to let other people remember you. This is where brand awareness comes in. 

Fortunately, influencer marketing can help you spread the word about your brand. It allows you to tap into thousands to a million followers in one campaign. It is all a matter of finding and convincing an influencer to work with you. Once you find an influencer, you can propose a way on how you can work with them. You can also choose to pay them if you find that it is worth the money. 

Influencers know how to approach their audience

If there is one type of content creator that knows their audience more than anyone, those are the influencers. Not only did they put in the time to get to know their audience. They have also tested different types of content to understand what works and what doesn’t. After all, they would not have reached their influencer status if they did not know their audience that much. You can also learn a lot from them when it comes to creating the right content for your target audience. You can take a look at the content structures and formats, and you can implement it on your own website. 

More than the content, they are also highly familiar with audience behavior. They don’t only know what to post. They also know when to post and how. All of these factors play a vital role in the success of an influencer campaign. This is the reason why influencer promotions are more effective than others. 

It can help your brand reach more people

Influencer marketing can also help you with sheer numbers. When you are running a brand new website, you’ll need to get as many people into your website as you possibly can. Usually, you may resort to paid promotions just to do this. While that is quite effective in driving traffic to your site, the audience may not be as responsive. In fact, you may find that your bounce rate is quite high. The case may not be the same as influencer marketing. This is because you are dealing with a highly responsive audience. These are people who know and trust what the influencer says, and they will most likely visit your website because of this trust. 

Because of this, influencer marketing is highly effective in driving traffic, even to a brand new website. With one influencer’s promotion comes a stream of traffic that will not only boost your website’s search engine ranking but will also promote your brand. With more people knowing about your brand, you’ll also have a higher brand recall. This means that more people will remember you when they need to buy a particular product or service. 

It can help you become a trusted brand in the niche

As mentioned, influencers are viewed as credible because of the trust that they have forged with their followers. You can also become a trusted brand in the niche if you are recommended by influencers. You can do this if you can get a group of influencers to promote you. As the audience sees your brand across different influencer channels, they will eventually visit your site out of curiosity. Many brands have done this. They recommended their product to several influencers in one niche. Later, their followers found the website of the product owner, and they eventually bought it out of curiosity. This shows how powerful influencers’ recommendations can be. 

So if you want to increase your audience’s trust in your brand, influencer marketing is the key. It is all about finding influencers who trust you and your products, and their followers will do the same. 

It can help increase your social proof

Launch an Influencer Marketing Program

Social proof is essential to the success of any online business. In our age, customers don’t buy products just because someone recommended it. It is their habit to look for other reviews online. They do this so that they can get a glimpse of how the product works even before they buy it. 

Because of this nature of online buyers, it is much more essential to have social proof in today’s online businesses. You’ll need people to vouch for your products and services so that you can attract more buyers. Influencer marketing is an excellent method for doing this. The great thing about it is that you get more than a typical review. You get influencers talking about your brand. This gives a much more reliable and trusted social proof that is sure to attract more sales. 

Influencers are expert content creators

You can learn a lot from influencers when it comes to content creation. Not only do they know what their audience wants, but they also know how to give what they need. This is the reason why they have achieved influencer status. It is all because they know the type of content that their market wants and they know how to give it to them. 

And it does not stop there. Influencers are also known for creating content regularly. They know that content marketing success depends on consistency. So they ensure that they are consistently creating content for their audience. By doing this, they managed to nurture their relationship with their target market. This means that you no longer have to do the same thing. You just need to work with the influencer so that your brand can also reach his audience. 

Influencers know how to think outside the box

Another thing that you’ll learn from influencers is the ability to think outside of the box. They are always looking for new and creative ways to approach their audience. This is the reason why they are able to sustain the attention of their followers. Aside from consistently creating content, they are also looking for ways on how they can catch their attention with a new idea.

Because of this, you also need to be just as creative when you approach them. Influencers are now used to brands emailing them to request for reviews and promotions. But if you have a unique proposal, your chance of getting noticed is often higher. Some ideas can include collaborations on video content or on products. This is where you get the creative input of the influencer in the creation of something. Since influencers are original content creators, they will be more open to working with you in a project that involves the creation of something. Plus, it will also encourage them to promote their products to their followers. 

PRO TIP: You can also invite them to your referral program. A referral program is a system where you allow website visitors and followers to promote your website. You can easily set it up with referral software that is compatible with your website. It can go with other names such as WooCommerce affiliate plugin and others. Be sure to choose the app that is most compatible with your website platform. 

It helps with a website’s seo

SEO is essential to get your website ranked on the search engines. The higher your rank is, the more organic traffic your website has. While there are many factors that contribute to your website’s search engine ranking, influencer marketing can help you get ranked higher. 

Why is that? Well, there are two reasons. 

First, influencers are considered experts in their field. Because of this, their websites usually have high domain or page authority. Getting backlinks from pages with higher power often results in more top rankings. Second, influencer marketing unlocks a stream of traffic. It is no longer enough to have more backlinks. Your website also needs to have traffic in order to get ranked. And that is what influencer marketing can give you. 

So if you want to get a constant stream of organic traffic to your website, you may want to consider influencer marketing. This will allow you to have multiple backlinks from high authority sites granting you more top search engine rankings. 

It can help ecommerce website owners

Influencer marketing is also vital in eCommerce. It can help you stop shopping cart abandonment and bolster your traffic and sales. As mentioned, influencer marketing can boost your social proof, and this helps you to attract more buyers to your online store. Brands like Best Drums Set Labs used this strategy. Influencers helped them receive an instant boost in traffic and sales. 

As you can see, there are many benefits to influencer marketing. It will help you not only in your traffic and sales. It can also help you get a better brand exposure which can result in more traffic and sales. Alternatively, it can also boost your search engine rankings. This is because it grants you high authority backlinks. Plus, it can increase your social proof for better eCommerce sales.