Category Archives for "Business"

The process of conversion rate optimisation (henceforth abbreviated as CRO) is of paramount importance in the world of online business. So much effort goes into the extended process of lead generation, after all: being found in the first place can be difficult enough given the level of competition on offer, and then there’s everything that […]

​​You’ve got a shiny new website all ready to showcase your store’s products. You’ve invested in great product photos. You’re ready to slip the switch and make some money.​​ ​​So, you launch, investing your first few hundred dollars or so into some targeted Facebook ads.​​ ​​Crickets. No conversions. No sales.​​ ​​You look at your stats […]

As Jerry Gregoire, Chief Information Officer at Dell, accurately predicted back in 1999, “The customer experience is the next competitive battleground.” Today, 65% of U.S. customers find a positive experience with a brand to be more influential than advertising. CX is the key to unlock brand loyalty and customer retention. Keep reading to learn how […]

As a store owner, boosting ecommerce sales and conversions can be tricky.  Should you refine product copy? Increase site traffic? Or restructure your site’s navigation?  There’s an array of stages in the funnel to choose from and various on-site elements to “test and tweak”.  Implementing these changes can take significant amounts of time or money, […]

Your project of starting your own full time or side hustle business is now well on its way and you may be thinking about raising financing? You’re feeling enthusiastic about your future business, but you keep wondering whether or not you should write a business plan.  Starting a new venture means a lot of questions […]

When small businesses are just getting started, customer communication is often overlooked in favour of product development. Yet customers are just as important at the beginning of business development as they are when operations are in full swing. You can, and should, focus on products and customers at the same time. Focusing on products, of […]

The ecommerce landscape becomes more competitive every day. More retailers than ever are focusing their efforts on ecommerce, often with amazing deals, free returns, speedy delivery and one-click shopping. Competing in this market can seem daunting, we know! However, with the right strategies and a focus on customer loyalty, not only can retailers keep up […]

The t-shirt has the ability to tell the world who we are: what we love, and what we don’t. When starting out your t-shirt business, it needs a brand image and a website that stands out as much as your t-shirts do. So here are some pointers on how you can turn your passion for […]

Whether it’s home insurance, pet cover or travel protection, most of us have at least one type of insurance policy. However, insurance can feel like an unwanted expenditure for online retailers, particularly new ones that need to use careful cash flow management to make it through their first few years in operation. But let me […]

Pricing your products is a tricky thing. What might seem simple at first — simply identify the wholesale product cost, and then up the price to get a profit — is actually quite complex. There are several different ways you can develop a pricing strategy. To help you navigate this tricky area, I’ve identified some […]