Category Archives for "Business"

Feb 26

6 Tips To Help You Decide What To Sell On Amazon

By Rodney Laws | Business

As the world’s largest and best-known marketplace, Amazon is a great place for any merchant to start selling.  Amazon allows you to list products from an innumerable number of categories, ranging from pet products to bedwear. However, it should be noted that you will have competition from a staggering 2.5 million active marketplace sellers. So […]

Continue reading
Feb 01

How to Start Marketing Your Ecommerce Store on Pinterest in 2021 & Why You Should

By Rodney Laws | Business

Ecommerce businesses have larger potential audiences than ever before thanks to the far reach of the internet and the relative affordability of national and international shipping, but they’re also facing more competition than ever before. A small clothing business in Colorado can now reach customers in Germany… but that means businesses in Germany can reach […]

Continue reading
Nov 24

Why Emotional Motivators Are Key For CRO

By Rodney Laws | Business

The process of conversion rate optimisation (henceforth abbreviated as CRO) is of paramount importance in the world of online business. So much effort goes into the extended process of lead generation, after all: being found in the first place can be difficult enough given the level of competition on offer, and then there’s everything that […]

Continue reading
Oct 02

​​Understanding Your Google PageSpeed Score

By Rodney Laws | Business

​​You’ve got a shiny new website all ready to showcase your store’s products. You’ve invested in great product photos. You’re ready to slip the switch and make some money.​​ ​​So, you launch, investing your first few hundred dollars or so into some targeted Facebook ads.​​ ​​Crickets. No conversions. No sales.​​ ​​You look at your stats […]

Continue reading
Jun 11

4 High ROI (But Low Cost) Conversion Optimization Strategies To Boost Ecommerce Sales

By Rodney Laws | Business

As a store owner, boosting ecommerce sales and conversions can be tricky.  Should you refine product copy? Increase site traffic? Or restructure your site’s navigation?  There’s an array of stages in the funnel to choose from and various on-site elements to “test and tweak”.  Implementing these changes can take significant amounts of time or money, […]

Continue reading
1 2 3