Category Archives for "Business"

As the world’s largest and best-known marketplace, Amazon is a great place for any merchant to start selling.  Amazon allows you to list products from an innumerable number of categories, ranging from pet products to bedwear. However, it should be noted that you will have competition from a staggering 2.5 million active marketplace sellers. So […]

How well do you engage and retain your customers? A recent survey among DTC brands found 28% to be the average customer retention rate. If you’re below that, your ecommerce business will probably benefit from upping its game at engagement and retention. But we will not be talking about tactics like using reward points or […]

The world of custom packaging is vast. Really vast.  But it’s imperative that online retailers understand this: ecommerce packaging is more than just a protective box.  And that’s true for two reasons.  One: packaging is a potent ecommerce marketing tool, as it’s the only channel that reaches 100% of your customers. Two: the typical ‘box’ […]

Is your heart set on owning an ecommerce business, but you have no idea where to take this idea or how to get started?  Finding your niche — and choosing a successful business niche in particular — is no mean feat. You can list off all your inspirations, passions and talents, but still come up […]

Ecommerce businesses have larger potential audiences than ever before thanks to the far reach of the internet and the relative affordability of national and international shipping, but they’re also facing more competition than ever before. A small clothing business in Colorado can now reach customers in Germany… but that means businesses in Germany can reach […]

Finding the right accounting software for your ecommerce business is key to ensuring that you can properly manage your finances, keep track of your profits, and grow your business successfully. But what is the best ecommerce accounting software for your business, and how do you decide?  We’ve got you covered with the below guide to […]

The process of conversion rate optimisation (henceforth abbreviated as CRO) is of paramount importance in the world of online business. So much effort goes into the extended process of lead generation, after all: being found in the first place can be difficult enough given the level of competition on offer, and then there’s everything that […]

​​You’ve got a shiny new website all ready to showcase your store’s products. You’ve invested in great product photos. You’re ready to slip the switch and make some money.​​ ​​So, you launch, investing your first few hundred dollars or so into some targeted Facebook ads.​​ ​​Crickets. No conversions. No sales.​​ ​​You look at your stats […]

As Jerry Gregoire, Chief Information Officer at Dell, accurately predicted back in 1999, “The customer experience is the next competitive battleground.” Today, 65% of U.S. customers find a positive experience with a brand to be more influential than advertising. CX is the key to unlock brand loyalty and customer retention. Keep reading to learn how […]

As a store owner, boosting ecommerce sales and conversions can be tricky.  Should you refine product copy? Increase site traffic? Or restructure your site’s navigation?  There’s an array of stages in the funnel to choose from and various on-site elements to “test and tweak”.  Implementing these changes can take significant amounts of time or money, […]