How many online businesses do you trust? There’s an enormous difference between carefully and occasionally choosing to buy from a particular site and purchasing from one on impulse. The former is easy for a merchant to achieve (it’s mainly down to having the right price at the right time), but the latter is challenging — […]
Today’s internet user flits about here and there, rapidly moving between websites and devices. Not only do their smartphones give them stable high-speed internet access on a 24/7 basis, but they also have an indulgent level of retail choice: countless stores and merchants seeking their custom, with almost any product available from numerous sources. This […]
So you came up with a great idea. You’re going to sell t-shirts that you design online. You signed up for Shopify and built a website. You found a supplier and printer. You created a few designs. You even bought an LLC to make it official. You’re in business, right? Not really. A bunch of […]
Inbound marketing has been growing in importance for a number of years now. Ecommerce companies are using it more and more to direct targeted traffic to their stores and convert that traffic into customers. But something is going wrong with your campaign. It’s not working out as you expected, but you don’t know why? Let’s […]
Writing a blog for your business can be difficult at the best of times — particularly if you’re not a natural writer. What to write about to keep your site fresh and interesting is something that keeps entrepreneurs on their toes when it comes to content marketing. By using seasonal themes as inspiration for your […]
Suppose you sell two products that do the same thing, except one is cheap and practical, and the other is expensive and luxurious. Along comes a prospective customer with an eye to buying the first one. Do you simply make that sale, or do you make an effort to push them towards the upmarket alternative? […]
Pricing your products is a tricky thing. What might seem simple at first — simply identify the wholesale product cost, and then up the price to get a profit — is actually quite complex. There are several different ways you can develop a pricing strategy. To help you navigate this tricky area, I’ve identified some […]
Running a business on a shoestring budget isn’t easy, but it can be done. In this post, we look at what goes into forming a shoestring business budget, and offer some tips for starting a business that doesn’t need a lot of money to succeed. Money may be the root of all evil, but it […]
90% of consumers read online reviews before visiting a business. And 87% won’t consider using businesses with a low star rating. Whichever way you slice it, reviews are a massive part of the online buying journey. They help shoppers perform research, choose between different products and services, and they act like old-fashioned word of mouth […]
Customer relationships are as important in ecommerce as they’ve ever been in traditional retail — perhaps more so, because online merchants are competing in a global battlefield, meaning that providing good store experiences really matters to companies operating in this space. Having a brick-and-mortar store in the right location with the right aesthetic can be […]
