Category Archives for "Marketing"

90% of consumers read online reviews before visiting a business. And 87% won’t consider using businesses with a low star rating. Whichever way you slice it, reviews are a massive part of the online buying journey. They help shoppers perform research, choose between different products and services, and they act like old-fashioned word of mouth […]

Customer relationships are as important in ecommerce as they’ve ever been in traditional retail — perhaps more so, because online merchants are competing in a global battlefield, meaning that providing good store experiences really matters to companies operating in this space.  Having a brick-and-mortar store in the right location with the right aesthetic can be […]

Content marketing and ecommerce go hand-in-hand. Traditional sales strategies such as paid ads only go so far when it comes to convincing your customers to part with their hard-earned cash. Ad-savvy consumers are numb to the hard sell. But content marketing overcomes this obstacle. It flies under the radar, a subtle product ad disguised as […]

Regardless of whether you’re running a website to provide a service, promote your business, or simply share your thoughts and hobbies with the world, you ultimately want as many people as possible to find it. The bigger the audience, the better — and the key to having a big audience is achieving strong search rankings […]

Since podcasting first achieved mainstream attention through the iPod (the product that provided its name), it’s gone from a niche amateur pursuit to a huge industry replete with influential stars, incredible reach, and more money than early podcasters could have imagined. This development alone would have made it a golden avenue for advertisers, but it […]

Be they online or offline, there are few marketing tools more rich with potential than email marketing. After all, each email begins as an empty canvas upon which you may paint a masterpiece: no character limits, no fixed set of viable image aspect ratios, and no restrictions on where, when and how you might deploy […]

It’s all very well coming up with a content strategy, writing tweets, and shelling out for paid ads, but unless you know exactly who your buyers are, you’re shooting into thin air. This is why buyer personas are so important to businesses. The concept of buyer personas has been around for years; it’s essentially a […]

If you’re thinking of setting up your own ecommerce store, then you might be wondering where to start. You may have an awesome product idea that you want to turn into reality, or you might just want to make some big bucks fast. Whatever your reasons, one of the things you need to consider when […]

The ecommerce world has been fantastic for consumers. Every fresh innovation adds convenience or provides entirely new possibilities, and the advent of mobile buying has been particularly transformative. But all this progress has left prospective buyers very impatient, making life much harder for retailers. That difficulty also constitutes opportunity, though. While people will more freely reject […]

So you’ve opened your first ecommerce store — great! But while your products come first, your blog should come second. An ecommerce blog isn’t just good for your SEO. It’s also your chance to connect with your customers, delivering value and nurturing your relationship with them. But creating excellent blogs on a regular basis can […]