Making purchases online is gradually gaining momentum amongst all age groups now, partially due to COVID accelerating its adoption. Since last year, people have adopted the online route to buy goods as opposed to buying at retail stores only. But somewhere this implies that retailers need to be more alert while setting up their online […]
Do you have a Shopify store? If so, then you are no stranger to the hustle and bustle of social media marketing. In today’s world, businesses must be active on social media to remain competitive. Here are ten strategies that can help. Find out who your audience is You can find out who your social […]
Online business owner looking to grow your audience? Instagram has over one billion active users and is fast becoming the go-to social media platform for ecommerce marketing. Instagram has come on leaps and bounds since being purchased by Facebook in 2012, pushing on to become one of the most popular social platforms on the web. […]
Customer loyalty is a customers’ willingness to do repeat business or sales with a brand. According to a loyalty report, 79% of customers claim that they are more likely to continue doing business with brands that use loyalty marketing. And since we live in a digital world where mobile phones have become an extension of us, ecommerce […]
Ecommerce businesses have larger potential audiences than ever before thanks to the far reach of the internet and the relative affordability of national and international shipping, but they’re also facing more competition than ever before. A small clothing business in Colorado can now reach customers in Germany… but that means businesses in Germany can reach […]
Blogging is at the heart of content marketing strategies for most ecommerce fashion retailers, but there’s a lot of fashion-related content already out there to compete with. You’re up against some of the biggest retailers out there — not to mention thousands of fashion bloggers, lifestyle bloggers, and influencers. So how can you stand out […]
If you’re looking to grow your online business then reaching new audiences and converting them into paying customers is going to be essential. But how can you do this? In the article below, we take a look at four incentives your online business can use to attract new customers. Read on for inspiration. Set up […]
One of the huge advantages of brick-and-mortar retail is that a fantastic location can do most of the work for whichever seller is fortunate enough (or sufficiently forward-thinking) to secure it. Set up a convenience store immediately outside a train station, for instance, and you’ll barely need to put any effort into reaping the rewards. […]
It’s easy to think of online shopping as safe to the point of being anodyne, but this is a result of sticking exclusively to the most well-known stores. Of course you’re going to have a decent experience ordering something through Amazon: it’s a corporate juggernaut with ceaseless investment in being the default ecommerce option. And […]
Any modern business that isn’t investing heavily in brand loyalty is leaving revenue on the table. In a time of intense competition and narrow margins, relying on the ability to bring in new prospects is a huge mistake. When leads start to dry up — and they always do — the results are inevitably catastrophic. […]
