Category Archives for "Marketing"

If you run an ecommerce business, you know all it takes is a few quick messages and clicks to make a sale. The same can be true to gain a new customer —  if you use referral marketing. Referral marketing is the process of motivating customers to share your business with others. By utilizing existing […]

What makes a successful affiliate programme? Well, it depends on a variety of factors (such as the quality of your affiliates, your commission structure, your products and services, and the effectiveness of your affiliate management). This article will discuss each factor and a brief discussion on why you should have an affiliate programme for your […]

Email marketing is the most powerful tool in your arsenal to get people back to your ecommerce store. But beyond the typical promotions and order detail emails that you’re used to seeing, here are five key emails that you need to send to improve your shopping experience and increase your ROI (return on investment) and […]

Small business branding is vital for spreading the word about your business in a manner that highlights your uniqueness. With today’s highly competitive and saturated markets, branding is what sets you apart from your competitors. When you combine branding with QR Codes, that’s the perfect way to convey your brand and boost your results. What […]

Want to know why brands are clamoring to get influencers to promote their brand? Well, they are not only useful in driving traffic. It is also highly effective in convincing prospects to buy. This power stems from the strong relationship that influencers forge with their followers. Their followers don’t only follow them to read and […]

The ecommerce landscape becomes more competitive every day. More retailers than ever are focusing their efforts on ecommerce, often with amazing deals, free returns, speedy delivery and one-click shopping. Competing in this market can seem daunting, we know! However, with the right strategies and a focus on customer loyalty, not only can retailers keep up […]

The modern world is simply fascinating. All these insane technologies and new scientific discoveries make the modern era a great time to live. At the same time, a lot of people have difficulties getting accustomed to the fast-growing contemporary world. For instance, many small business owners go bankrupt simply because they do not know how […]

Social proof is when people mirror the behavior, actions, and opinions of others. Originated by psychologist Muzafer Sherif and further adapted by psychologist Robert Cialdini, the term explains how we tend to use what others are doing as social evidence in determining what we should be doing in a situation that might be new to […]

Social media is fast-paced and compelling (read: always changing). Whether you’re just starting in social media or a seasoned pro, it’s still active to keep an eye on what the top specialists are doing. If you’re looking for some usual social networking savvy or just in search of some precise tuning for operations, social media […]

So you came up with a great idea. You’re going to sell t-shirts that you design online. You signed up for Shopify and built a website. You found a supplier and printer. You created a few designs. You even bought an LLC to make it official. You’re in business, right? Not really. A bunch of […]