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6 Perks Ecommerce Businesses Can Offer To Attract New Talent
By Rodney Laws | Business
Are you an ecommerce business looking for new talent? Work perks could make the difference when trying to attract professionals capable of taking your operation to the next level.
Today’s job market is people-focused and driven by the candidate, meaning your business has to impress to attract the right kind of talent. In this article we explore six perks you can offer applicants to convince them to sign on the dotted line:
Works perks are desired because they offer something beyond salary and build a more rounded package. Read on as we outline the best perks to attract new talent and scale your ecommerce business.
Flexible working hours, for many years, have been some of the most popular work perks among job searchers, but only during the pandemic have we seen it rolled out into the mainstream.
With remote working simply being a part of typical professional life now, whether or not your ecommerce business offers flexible hours indicates your willingness to provide a fair work-life balance for new talent.
The most attractive (and successful) ecommerce businesses recognise their staff have other pressing responsibilities other than work. As long as the people you hire commit to their contracted hours, turn up to meetings (virtual or otherwise), and hit deadlines, you shouldn’t worry about what time they start or finish the day.
Despite being an ecommerce business, much of your company’s action probably takes place in real life — meaning your team expects some form of financial assistance when it comes to travelling for work.
Whether you want new talent to help with the fulfilment process or need them to attend pitches for prospective clients, without a sufficient supporting travel scheme in place you could be putting applicants off by making the role more hassle than it’s worth.
After all, travelling for work is a physical and financial burden on your team. Here are some ideas to keep in mind:
Travel incentives come in all shapes and sizes, so make sure the option you choose makes life easier for your team but also ensures it’s financially viable for the business.
Many companies offer the bare minimum when it comes to paid holiday. But you don’t have to. Consider offering a more generous allowance to help attract new talent.
Under UK law, all workers are entitled to 5.6 weeks of annual leave, which often includes bank holidays to make the deal look more appealing. In recent years, however, the prospect of unlimited holiday has been gathering traction in the professional world.
The key benefit of an unlimited holiday allowance is your team (and potential hires) know they can take time off when they need to — this makes them feel more comfortable and improves their work-life balance.
Worried offering unlimited leave will impact productivity? Naturally, you might have reservations about offering such a generous work perk, but the reality is rather different. Some instances have improved business efficiency because staff are respectful of the offer and don’t need to worry about using up their balance when they attend something important outside of work.
Obviously this perk will depend on your business model and the job roles within your company, but if it’s achievable it can be a weighty incentive for prospective employees.
Offering commission is attractive for new talent because it’s an opportunity to earn more money on top of their base salary. At the same time, your business benefits as your team are more incentivized to complete tasks and meet their targets.
Moreover, the prospect of earning a commission is a perk that rewards success and wards against failure. After all, you don’t need to pay it if the company isn’t making money.
Your ecommerce business has a duty of care to its employees.
While it has always been important to look after your team’s health and well-being, this past year has produced widespread anxiety and feelings of loneliness — and this is especially true for the working generations who are deprived of social contact and expected to produce with the same consistency at home as they would in the office.
Here are some ideas for how your business can support the well-being of its employees:
Showing you support your employees’ health and wellness indicates to job searchers you’re a company that truly cares about their needs, wants, and desires.
Connecting with company culture and its social life is an important factor for job searchers. It incentivises them to apply and is the reason they stick around after landing the job.
Without feeling a sense of belonging, it’s unlikely a new talent will apply for your job posting, let alone hang around long enough to flourish in their role.
While it’s difficult for your company culture to come across in a static job advertisement, listing the types of social activities you run could be enough for applicants to tell if the position suits their personality.
For example, you could include the following activities in your listing:
Knowing the sort of fun your company likes to have helps attract suitable talent for the role — this makes it easier for applicants to settle in once you’ve offered the position.
Work perks are a great way for your business to attract new talent on the job market., but only if you offer incentives that truly improve an applicant’s professional life. The perks listed above are just a few examples of how to look after your staff and improve their work-life balance.
