Mobile Loyalty Marketing For Ecommerce Businesses 

By Guest Author | Ecommerce

Feb 17

Customer loyalty is a customers’ willingness to do repeat business or sales with a brand. According to a loyalty report, 79% of customers claim that they are more likely to continue doing business with brands that use loyalty marketing. 

And since we live in a digital world where mobile phones have become an extension of us, ecommerce businesses need to use mobile as a channel for their loyalty marketing programs. 

With over 3 billion smartphone users in the world right now, people spend an average of 3 hours and 15 minutes on their phones. We shop on our phones, check our emails, read the news, create our resumes, watch films, make appointments, and the list can go on. It means a mobile marketing strategy is essential and you need one that can turn people into long-term customers. 

In this article, we want to talk about:

  • Loyalty programs that fit your business
  • Approaches to stay relevant
  • New mobile loyalty ideas for next-level engagement

Loyalty programs for ecommerce businesses

Firstly, what loyalty programs could fit your business?

Multiple loyalty marketing programs could apply to your online business. It could be:

  • Point-based loyalty programs: customers earn points, and then they spend them on your site.
  • Tiered loyalty programs: perfect for exclusive brand experiences and VIP rewards.
  • Perk programs: you give all your customers benefits and discounts to make the shopping experience more enjoyable.
  • Hybrid programs: you can mix and match all the above.

Enhance your mobile loyalty marketing with gamification

Gamification is a powerful way to enhance your mobile loyalty marketing, grow your ecommerce business and retain more customers. Make the experience 1.7x more enjoyable for customers with badges, online challenges, prize wheels, voting, and more. 

Using gamification for brand loyalty is crucial. You can track customers’ progress and use reward levels to gamify your loyalty program. For instance, customers can reach different tiers depending on how much they spend annually. Rich Media Messaging (RMM), or the SMS 2.0, how we like to call it, is next-level engagement for gamification. 

Go ahead and send a rich message where you can also notify customers of their progress. Include visuals like progress bars to motivate them to earn more benefits. You can reward a customer by:

  • Sending discount codes
  • Sending gift card barcodes to redeem in-store or online


Send automated customer discounts via SMS

Delivering discounts via SMS is a great incentive, as customers love to save money and communicate on a large scale. Giving that it’s such a familiar channel that everyone is using, take advantage of its benefits. 

For instance, choose SMS to send an automated discount code to a customer when they sign up to your loyalty program or offer 20% off their next order when they make a purchase.

Incentivize reviews 

Start collecting user-generated content such as reviews. This way, you increase product engagement, differentiate yourself from the competition, and it allows you to engage with your customers at a personal level.

The more positive reviews you have, the better the customer engagement. Share that on your top-level pages or throughout the entire website to create an on-going positive experience.


Increase customer retention

Customers become loyal to an ecommerce business when the products are high quality, delivered as quickly as possible, and when you invest in making the customer experience as smooth as possible.

These are just a few of the factors that increase the likelihood of retaining customers. Implementing a customer loyalty rewards program that works for your brand starts with knowing your customers. Take a minute and analyse your data and analytics. See how your customers react to promotions, what they like and dislike, and what your competition is delivering. 

This process will give you enough information to design the best reward program.


In conclusion, repeat orders are more like to happen when customers see a benefit from a loyalty marketing program. Start investing in mobile programs as they are cheaper, more scalable, and instant. Then you will see positive growth.