Pricing your products is a tricky thing. What might seem simple at first — simply identify the wholesale product cost, and then up the price to get a profit — is actually quite complex. There are several different ways you can develop a pricing strategy. To help you navigate this tricky area, I’ve identified some […]
Customer relationships are as important in ecommerce as they’ve ever been in traditional retail — perhaps more so, because online merchants are competing in a global battlefield, meaning that providing good store experiences really matters to companies operating in this space. Having a brick-and-mortar store in the right location with the right aesthetic can be […]
Content marketing and ecommerce go hand-in-hand. Traditional sales strategies such as paid ads only go so far when it comes to convincing your customers to part with their hard-earned cash. Ad-savvy consumers are numb to the hard sell. But content marketing overcomes this obstacle. It flies under the radar, a subtle product ad disguised as […]
Be they online or offline, there are few marketing tools more rich with potential than email marketing. After all, each email begins as an empty canvas upon which you may paint a masterpiece: no character limits, no fixed set of viable image aspect ratios, and no restrictions on where, when and how you might deploy […]
Stock, delivery, returns, invoices, payments – keeping on top of what’s going in and coming out of your ecommerce business is an endless task – made all the more challenging as your business begins to grow. If you’re eager to get on top (and stay on top) of your ecommerce inventory management this year, then […]
Looking to take your ecommerce game to the next level, but feeling like you’re being held back by the ecommerce platform you got started with? It’s actually quite a common problem — one that tends to appear when you’re ready to assume greater control over the finer details you were previously happy to overlook. One […]
Succeeding in online retail isn’t easy, but entering it might be. The barriers to entry are already low, and now AI is entering the equation to speed things along. Here’s how: Ecommerce is among the most adventurous industries in the digital space. With so much money changing hands, and even the simplest virtual store capable […]
It’s all very well coming up with a content strategy, writing tweets, and shelling out for paid ads, but unless you know exactly who your buyers are, you’re shooting into thin air. This is why buyer personas are so important to businesses. The concept of buyer personas has been around for years; it’s essentially a […]
If you’re thinking of setting up your own ecommerce store, then you might be wondering where to start. You may have an awesome product idea that you want to turn into reality, or you might just want to make some big bucks fast. Whatever your reasons, one of the things you need to consider when […]
It’s no use having a fantastic ecommerce store if the hosting isn’t up to par. You might as well work on an impressive indoor art installation and then lock the doors and shutter the windows so no one can actually see it. Your store host makes sure that everything works as it should — that […]
